Articles tagged 'Retail'
Energizing Your Wholesale Channel
Nov 6, 2018 | Tom Rau
Wholesale strategies have shifted. Retail has moved from a landscape once dominated by big box stores, to one that is now much more centered on smaller, specialty retailers. With that comes a new growth opportunity, but the old methods for working...
Read MoreBuyer Engagement During Trade Show Season: Going Beyond the Booth
Jul 11, 2018 | Mark Troast
Engaging buyers within the limited timeframe of a trade show is no longer enough. After all, a trade show only lasts four days, and there are 365 days in a year.
It’s time to go beyond the booth.
How can you attract new business while keeping your...
Read MoreTurning Specialty Retail into a Wholesale Channel
May 30, 2018 | Mark Troast
The 3 things to consider when you add independent retailer doors.
Independent and specialty retailers represent something of a conundrum for brands. In a time when many regional and national retailers are shuttering stores and filing for bankruptcy...
Read MoreThe Pros and Cons of Different Sales Channels
Mar 5, 2018 | Mark Troast
The retail landscape is shifting. This isn't anything new, but in the last few years we've hit a tipping point that has seen several big box chains go under. That tipping point has confronted many brands with a question: how do we survive, let alone...
Read MoreEfficiency, Education, And Enablement In A Changing Retail Landscape
Feb 27, 2018 | Jon Faber
Retail has changed. Demanding customers aren’t dashing into a store, looking for the nearest clearance rack, forking over a few bucks, and leaving. These days, people are looking for an experience.
While yesterday’s customers wanted speed, convenience...
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