Articles tagged 'Marketing'
Aug 8, 2018 | Jeff Tow
Showroom is the content destination that defines your brand, educates your buyers, and provides the materials reps need to make a successful sale. It gives your buyers a B2C experience inside a B2B platform.
But a tool is only as good as its content...Read More
Nov 23, 2016 | Byrum & Fisk Communications
New updates enable footwear, apparel and accessories companies to reach B2B customers through in-platform marketing materials and campaigns, bringing together content marketing and e-commerce.
GRAND RAPIDS (Mich.) - Footwear, apparel and accessories...Read More
Aug 22, 2016 | Mark Troast
The phrase "product life cycle" suggests a smooth, linear process of designing, manufacturing, marketing and selling a product. In a perfect scenario, a product would move seamlessly through several milestones until it lands gracefully in a customer...Read More
Jul 28, 2016 | Jon Faber
As a wholesale B2B marketer in the footwear and apparel industry, it’s likely one of your goals is making sure content and product information reflects your brand’s story. From product images and descriptions, to sales presentations and catalogs, all...Read More
Jan 22, 2016 | Mark Johnson
In many ways, the business-to-business world remains stuck in the past. Many of us as consumers enjoy modern, online systems such as Amazon, where we can easily purchase a new pair of pants or some fresh running shoes. Or we simply walk into a store...Read More