Articles tagged 'Go-to-market'

Energizing Your Wholesale Channel

Nov 6, 2018 | Tom Rau

Wholesale strategies have shifted. Retail has moved from a landscape once dominated by big box stores, to one that is now much more centered on smaller, specialty retailers. With that comes a new growth opportunity, but the old methods for working...

Showroom: Best Practices to Help You Engage, Educate, and Sell

Aug 8, 2018 | Jeff Tow

Showroom is the content destination that defines your brand, educates your buyers, and provides the materials reps need to make a successful sale. It gives your buyers a B2C experience inside a B2B platform.

But a tool is only as good as its content...

Buyer Engagement During Trade Show Season: Going Beyond the Booth

Jul 11, 2018 | Mark Troast

Engaging buyers within the limited timeframe of a trade show is no longer enough. After all, a trade show only lasts four days, and there are 365 days in a year.

It’s time to go beyond the booth.

How can you attract new business while keeping your...

One Step At a Time - How To Adopt a B2B eCom Platform Successfully

Jun 7, 2018 | Jon Faber

Putting a modern B2B eCommerce platform in place - whether it’s for the first time or as a byway of transitioning between platforms - is best approached through a series of focused stages we call the Envoy stairway. This is a common approach to software...

Turning Specialty Retail into a Wholesale Channel

May 30, 2018 | Mark Troast

The 3 things to consider when you add independent retailer doors.

Independent and specialty retailers represent something of a conundrum for brands. In a time when many regional and national retailers are shuttering stores and filing for bankruptcy...

Now Is The Time To Adopt A B2B

Apr 20, 2018 | Mark Troast

You might think that your brand needs to have all its wholesale solutions in place, from customer management to order capture to fulfillment and logistics. Naturally, you want and expect all these systems to integrate seamlessly. While there are huge...

What Makes Envoy B2B Different?

Mar 20, 2018 | Mark Troast

Envoy’s B2B e-commerce platform is different. But being different only counts if that differentiation offers real added value to partners.

Here’s what sets us apart from our competitors: industry specialization, a stairway of solutions for brands...

The Pros and Cons of Different Sales Channels

Mar 5, 2018 | Mark Troast

The retail landscape is shifting. This isn't anything new, but in the last few years we've hit a tipping point that has seen several big box chains go under. That tipping point has confronted many brands with a question: how do we survive, let alone...

An Open Letter to the Venture Out Attendees at Outdoor Retailer

Jan 22, 2018 | Jon Faber

If you’re in the outdoor space, then chances are you love the outdoors. And if you love the outdoors, then you probably embrace challenges: maybe it’s hiking a long, steep incline, or trail riding all day until your legs feel like lead. Or maybe it...

The Benefits of a Digital-First Strategy for Brands

Jan 11, 2018 | Mark Troast

A digital-first strategy should be a key component of any brand that combines commerce with content. (And if your brand isn’t thinking about its B2B platform as a content destination, it’s time.)

When you adopt a digital-first approach, the life of...

The 4 Phases of Product Photography: Image Capture for Changing Needs

Dec 12, 2017 | Lucas Meschke

Product photography is a key ingredient in all brands’ sales cycles. An image of a particular item—whether it’s a shoe, a backpack, or a pair of board shorts—can convey a lot of information in very little time.

To paraphrase a popular saying, a product...

Taking Advantage Of A Content And Commerce Strategy

Jan 13, 2017 | Jon Faber

If you’ve recently discovered the value of adopting the content and commerce approach for your B2B marketing strategy, your next question might be: “How can I prepare my organization for the content and commerce approach?”

Fortunately, adopting content...

Product Lifecycle & Lowering Your Marketing Overhead

Aug 22, 2016 | Mark Troast

The phrase "product life cycle" suggests a smooth, linear process of designing, manufacturing, marketing and selling a product. In a perfect scenario, a product would move seamlessly through several milestones until it lands gracefully in a customer...

It’s Time To Give Wholesale B2B Marketing Teams Their Jobs Back

Jul 28, 2016 | Jon Faber

As a wholesale B2B marketer in the footwear and apparel industry, it’s likely one of your goals is making sure content and product information reflects your brand’s story. From product images and descriptions, to sales presentations and catalogs, all...

Congratulations! Another Great Season!

Jun 28, 2016 | Team Envoy

Congratulations to all of our clients on another outstanding season! Working together we were able to achieve another successful go-to-market.

So far this season, Envoy and our clients have worked together to:

Create 46 interactive catalogs
A total...