Articles tagged 'Go-to-market'
Nov 6, 2018 | Tom Rau
Wholesale strategies have shifted. Retail has moved from a landscape once dominated by big box stores, to one that is now much more centered on smaller, specialty retailers. With that comes a new growth opportunity, but the old methods for working...Read More
Aug 8, 2018 | Jeff Tow
Showroom is the content destination that defines your brand, educates your buyers, and provides the materials reps need to make a successful sale. It gives your buyers a B2C experience inside a B2B platform.
But a tool is only as good as its content...Read More
Jul 11, 2018 | Mark Troast
Engaging buyers within the limited timeframe of a trade show is no longer enough. After all, a trade show only lasts four days, and there are 365 days in a year.
It’s time to go beyond the booth.
How can you attract new business while keeping your...Read More
Jun 7, 2018 | Jon Faber
Putting a modern B2B eCommerce platform in place - whether it’s for the first time or as a byway of transitioning between platforms - is best approached through a series of focused stages we call the Envoy stairway. This is a common approach to software...Read More
May 30, 2018 | Mark Troast
The 3 things to consider when you add independent retailer doors.
Independent and specialty retailers represent something of a conundrum for brands. In a time when many regional and national retailers are shuttering stores and filing for bankruptcy...Read More
Apr 20, 2018 | Mark Troast
You might think that your brand needs to have all its wholesale solutions in place, from customer management to order capture to fulfillment and logistics. Naturally, you want and expect all these systems to integrate seamlessly. While there are huge...Read More
Mar 20, 2018 | Mark Troast
Envoy’s B2B e-commerce platform is different. But being different only counts if that differentiation offers real added value to partners.
Here’s what sets us apart from our competitors: industry specialization, a stairway of solutions for brands...Read More
Mar 5, 2018 | Mark Troast
The retail landscape is shifting. This isn't anything new, but in the last few years we've hit a tipping point that has seen several big box chains go under. That tipping point has confronted many brands with a question: how do we survive, let alone...Read More
Jan 22, 2018 | Jon Faber
If you’re in the outdoor space, then chances are you love the outdoors. And if you love the outdoors, then you probably embrace challenges: maybe it’s hiking a long, steep incline, or trail riding all day until your legs feel like lead. Or maybe it...Read More
Jan 11, 2018 | Mark Troast
A digital-first strategy should be a key component of any brand that combines commerce with content. (And if your brand isn’t thinking about its B2B platform as a content destination, it’s time.)
When you adopt a digital-first approach, the life of...Read More
Dec 12, 2017 | Lucas Meschke
Product photography is a key ingredient in all brands’ sales cycles. An image of a particular item—whether it’s a shoe, a backpack, or a pair of board shorts—can convey a lot of information in very little time.
To paraphrase a popular saying, a product...Read More
Jan 13, 2017 | Jon Faber
If you’ve recently discovered the value of adopting the content and commerce approach for your B2B marketing strategy, your next question might be: “How can I prepare my organization for the content and commerce approach?”
Fortunately, adopting content...Read More
Aug 22, 2016 | Mark Troast
The phrase "product life cycle" suggests a smooth, linear process of designing, manufacturing, marketing and selling a product. In a perfect scenario, a product would move seamlessly through several milestones until it lands gracefully in a customer...Read More
Jul 28, 2016 | Jon Faber
As a wholesale B2B marketer in the footwear and apparel industry, it’s likely one of your goals is making sure content and product information reflects your brand’s story. From product images and descriptions, to sales presentations and catalogs, all...Read More
Jun 28, 2016 | Team Envoy
Congratulations to all of our clients on another outstanding season! Working together we were able to achieve another successful go-to-market.
So far this season, Envoy and our clients have worked together to:
Create 46 interactive catalogs