Articles tagged 'Footwear'
Jul 11, 2018 | Mark Troast
Engaging buyers within the limited timeframe of a trade show is no longer enough. After all, a trade show only lasts four days, and there are 365 days in a year.
It’s time to go beyond the booth.
How can you attract new business while keeping your...Read More
Mar 20, 2018 | Mark Troast
Envoy’s B2B e-commerce platform is different. But being different only counts if that differentiation offers real added value to partners.
Here’s what sets us apart from our competitors: industry specialization, a stairway of solutions for brands...Read More
Feb 27, 2018 | Jon Faber
Retail has changed. Demanding customers aren’t dashing into a store, looking for the nearest clearance rack, forking over a few bucks, and leaving. These days, people are looking for an experience.
While yesterday’s customers wanted speed, convenience...Read More
Feb 7, 2018 | Jon Faber
Outdoor Retailer (OR) is the country’s largest outdoor recreation expo and conference. So it was a natural fit for Envoy to be there, given that our clients are outdoor and lifestyle brands. And there was no better location than Denver to bring these...Read More
Dec 12, 2017 | Lucas Meschke
Product photography is a key ingredient in all brands’ sales cycles. An image of a particular item—whether it’s a shoe, a backpack, or a pair of board shorts—can convey a lot of information in very little time.
To paraphrase a popular saying, a product...Read More
Oct 18, 2017 | Mark Johnson
We work hard to provide brands with a modern platform that increases efficiency and smooths out their customer interactions. Envoy makes it easy for brands to do business so they can focus on increasing their successes. We had a chat with the folks...Read More
Jul 6, 2016 | Mark Troast
In our previous blog post about adopting Envoy, we covered designing for digital first. In part 3 of this series, we'll examine product segmentation.
Product segmentation continues to be a "wouldn't that be nice" concept for many footwear and apparel...Read More
Turn Your Wholesale B2B Into A Strategy For Success, Part 3 - Great Products Deserve Great Visual Content
Mar 25, 2016 | Appropos
Now that you’ve implemented a new wholesale B2B Platform, it’s time to develop visual content that accurately documents your products and allows you to tell a consistent story to your customers across all mediums. The first step to accomplishing this...Read More
Mar 4, 2016 | Appropos
Congratulations! Your business has decided to adopt a new B2B platform.
As we mentioned in the first post of our four-part series, Turn Your B2B Into a Strategy for Success, organizations and businesses can expect to face some common challenges when...Read More
Turn Your B2B Into A Strategy For Success, Part 1 - Identifying the common challenges of adopting a B2B platform
Feb 19, 2016 | Appropos
You’ve cleared all the hurdles to ditch your antiquated order placement process and decided to adopt an integrated B2B platform. The budget is approved, IT is on board, leadership has signed off on the idea, and your team is excited about a better...Read More
Jan 28, 2016 | Appropos
In 2010, Appropos had an idea - team up with Saucony and develop a custom enterprise catalog app. The first iPad had just hit the streets and the time was ripe. We rented an inexpensive office, put our heads down, and created what would eventually...Read More
Jan 26, 2016 | Appropos
We developed Envoy with the needs of our leading footwear and apparel clients in mind. As more companies adopt Envoy, we’ve compiled a list of highlights that our customers tell us set us apart.
Here what they tell us:
- Envoy is designed with their...
Jan 22, 2016 | Mark Johnson
In many ways, the business-to-business world remains stuck in the past. Many of us as consumers enjoy modern, online systems such as Amazon, where we can easily purchase a new pair of pants or some fresh running shoes. Or we simply walk into a store...Read More