Articles tagged 'Commerce'

Energizing Your Wholesale Channel

Nov 6, 2018 | Tom Rau

Wholesale strategies have shifted. Retail has moved from a landscape once dominated by big box stores, to one that is now much more centered on smaller, specialty retailers. With that comes a new growth opportunity, but the old methods for working...

Turning Specialty Retail into a Wholesale Channel

May 30, 2018 | Mark Troast

The 3 things to consider when you add independent retailer doors.

Independent and specialty retailers represent something of a conundrum for brands. In a time when many regional and national retailers are shuttering stores and filing for bankruptcy...

Now Is The Time To Adopt A B2B

Apr 20, 2018 | Mark Troast

You might think that your brand needs to have all its wholesale solutions in place, from customer management to order capture to fulfillment and logistics. Naturally, you want and expect all these systems to integrate seamlessly. While there are huge...

Landau Adopts Full Envoy B2B Enterprise Suite to Drive Wholesale Growth

Apr 12, 2018 | Envoy

Landau adopts the Envoy B2B platform to increase wholesale channels by harnessing Envoy’s unique content and commerce tools.

GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale business-to-business (B2B) software solutions...

What Makes Envoy B2B Different?

Mar 20, 2018 | Mark Troast

Envoy’s B2B e-commerce platform is different. But being different only counts if that differentiation offers real added value to partners.

Here’s what sets us apart from our competitors: industry specialization, a stairway of solutions for brands...

Vida Shoes International Chooses Envoy B2B To Grow Wholesale Channels For Stride Rite Brand

Mar 14, 2018 | Envoy

Vida adopts the Envoy B2B platform to drive buyers to a content destination, build brand loyalty, and increase order volumes.

GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale business-to-business (B2B) software solutions...

The Pros and Cons of Different Sales Channels

Mar 5, 2018 | Mark Troast

The retail landscape is shifting. This isn't anything new, but in the last few years we've hit a tipping point that has seen several big box chains go under. That tipping point has confronted many brands with a question: how do we survive, let alone...

Tense chooses Envoy Core for their B2B platform to support growth

Mar 1, 2018 | Envoy

Tense will be adopting the Envoy B2B platform to support growth and bolster orders.

GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale business-to-business (B2B) software solutions, announced today that Tense, makers...

Efficiency, Education, And Enablement In A Changing Retail Landscape

Feb 27, 2018 | Jon Faber

Retail has changed. Demanding customers aren’t dashing into a store, looking for the nearest clearance rack, forking over a few bucks, and leaving. These days, people are looking for an experience.

While yesterday’s customers wanted speed, convenience...

Envoy Platform Partners with SPS Commerce

Feb 21, 2018 | Envoy

GRAND RAPIDS (Mich.) - SPS Commerce Fulfillment is now integrated with Envoy Platform. This new partnership combines two of the largest networks of retailers and brands, allowing brands of all sizes to offer a modern, B2C-like self-service web-based...

What We Learned From A Brand New Outdoor Retailer (or Why Envoy Is More Relevant Than Ever)

Feb 7, 2018 | Jon Faber

Outdoor Retailer (OR) is the country’s largest outdoor recreation expo and conference. So it was a natural fit for Envoy to be there, given that our clients are outdoor and lifestyle brands. And there was no better location than Denver to bring these...

Brands: Empower Your Retail Partners With Envoy

Jan 25, 2018 | Mark Troast

Change for the sake of change doesn’t make sense. But change for a better buyer experience, greater efficiencies, and increased sales?

That’s something to embrace.

To compete in a changing retail environment, you need a wholesale/retail strategy...

An Open Letter to the Venture Out Attendees at Outdoor Retailer

Jan 22, 2018 | Jon Faber

If you’re in the outdoor space, then chances are you love the outdoors. And if you love the outdoors, then you probably embrace challenges: maybe it’s hiking a long, steep incline, or trail riding all day until your legs feel like lead. Or maybe it...

The Benefits of a Digital-First Strategy for Brands

Jan 11, 2018 | Mark Troast

A digital-first strategy should be a key component of any brand that combines commerce with content. (And if your brand isn’t thinking about its B2B platform as a content destination, it’s time.)

When you adopt a digital-first approach, the life of...

Come Together: The Advantages Of A Single System B2B For Content And Commerce

Aug 17, 2017 | Mark Troast

Many B2B e-commerce providers have adopted a multi-system approach. They offer a commerce only solution that exposes their lack of content features to drive sales. This missing capability is “solved” by integrating with a content solution, either as...

FSI Chooses Envoy B2B Platform

Jul 25, 2017 | Envoy

Footwear Specialties International (FSI) adopts the Envoy B2B enterprise platform to grow their wholesale channels and boost buyer engagement through Envoy’s powerful content destination and commerce tools.

GRAND RAPIDS (Mich.) - Envoy, a technology...

Four Reasons Why A Content Destination Is An Essential Piece of Your B2B Platform

Jul 14, 2017 | Jon Faber

A dedicated content destination in your B2B platform informs your buyers, keeps them up to date, and engages them in your key stories. As a result, you build greater brand loyalty and grow your wholesale channels.

According to research firm Forrester...

McCubbin Adopts Envoy B2B Platform To Harness Content And Commerce Capabilities

Jul 5, 2017 | Envoy

McCubbin adopts the Envoy Enterprise B2B platform to drive buyer engagement and strategically grow their wholesale channels.

GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale business-to-business (B2B) software solutions...

Envoy Updates: Multiple Order Shipments And Order Discounts

Jun 30, 2017 | Christopher Morse

At Envoy, our goal is to create amazing experiences that empower and delight our users. We don’t want to just check the boxes of expected and acceptable features. We want to create the best possible, most useful tools for the people using our platform...

Ducati Adopts Envoy B2B Platform to Focus on Strategic Growth of Wholesale Channels

Jun 27, 2017 | Envoy

Ducati adopts Envoy platform to capitalize on its strategic, innovative content & commerce led approach to B2B.

GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale business-to-business (B2B) software solutions, announced...

OOFOS Adopts Envoy Core B2B Platform to Bolster Growth

May 22, 2017 | Envoy

OOFOS chooses Envoy Core B2B platform to support current and future growth.

GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale business-to-business (B2B) software solutions, announced today that OOFOS, makers of OOfoam...

Kodiak Group Holdings Co. to implement Envoy Core as its B2B content destination

May 12, 2017 | Envoy

Kodiak Group Holdings Co. adopts the new Envoy Core B2B platform to drive buyers to a content destination and build brand loyalty.

GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale business-to-business (B2B) software...

See Kai Run Implementing Envoy Core as Their B2B Platform for Next Season

May 8, 2017 | Envoy

See Kai Run will be launching Envoy Core B2B platform for next season.

GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale business-to-business (B2B) software solutions, announced today that See Kai Run, makers of fun...

Grand Trunk Chooses Envoy B2B Platform to Support Future Growth

May 1, 2017 | Envoy

Grand Trunk teams up with Envoy and adopts the new Envoy Core B2B platform.

GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale business-to-business (B2B) software solutions, announced today that Grand Trunk, makers of...

Howler Brothers Adopts Envoy Core as Their B2B Platform to Support Continued Growth

Apr 25, 2017 | Envoy

Howler Brothers teams up with Envoy and adopts the new Envoy Core B2B platform focused on delivering content and commerce features to growing companies.

GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale business-to...

National Golf Footwear and Apparel Giant Selects Envoy to Support Retail Strategy

Mar 22, 2017 | Envoy

FootJoy moves to Envoy platform and will implement new content and commerce features to enhance brand experience.

GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale Business-to-Business (B2B) software solutions, announced...

Taking Advantage Of A Content And Commerce Strategy

Jan 13, 2017 | Jon Faber

If you’ve recently discovered the value of adopting the content and commerce approach for your B2B marketing strategy, your next question might be: “How can I prepare my organization for the content and commerce approach?”

Fortunately, adopting content...

A Year In Review

Dec 29, 2016 | Jon Faber

This has been an amazing year for Envoy. Thank you to everyone that shared our success in 2016. We look forward to an exciting 2017 as we continue to grow our company, and lead in our industry.

01. Advisory Board
This year we implemented a new Advisory...

Envoy Releases New Tools And Features For Its Innovative B2B Platform

Nov 23, 2016 | Byrum & Fisk Communications

New updates enable footwear, apparel and accessories companies to reach B2B customers through in-platform marketing materials and campaigns, bringing together content marketing and e-commerce.

GRAND RAPIDS (Mich.) - Footwear, apparel and accessories...

6 Product Photography Tips For Easing The Preseason Burden

Nov 17, 2016 | Kara Hoffman

The easiest way to accomplish a successful go to market launch is to utilize a third party photography service. Planning ahead and ensuring all products are documented and photographed in advance will lead to a smooth pre-season, a successful launch...

All Together Now - Content and Commerce Drive a Successful B2B Strategy

Sep 29, 2016 | Jon Faber

It’s likely that, as a channel, your wholesale B2B eCom platform has mostly been where you park existing buyers. As a platform, it’s helped those buyers replenish products and has been viewed as an order-capture utility.

Believe it or not, an eCom...

Product Lifecycle & Lowering Your Marketing Overhead

Aug 22, 2016 | Mark Troast

The phrase "product life cycle" suggests a smooth, linear process of designing, manufacturing, marketing and selling a product. In a perfect scenario, a product would move seamlessly through several milestones until it lands gracefully in a customer...

It’s Time To Give Wholesale B2B Marketing Teams Their Jobs Back

Jul 28, 2016 | Jon Faber

As a wholesale B2B marketer in the footwear and apparel industry, it’s likely one of your goals is making sure content and product information reflects your brand’s story. From product images and descriptions, to sales presentations and catalogs, all...

The Ripple Effect of a Content & Commerce Approach to B2B

Jul 22, 2016 | Mark Troast

It’s easy to undervalue any part of a wholesale B2B e-commerce system that is not directly involved in capturing orders. Although capturing orders is a fundamental part of B2B, focusing on it exclusively can often be a sign of a limited view of what...

Congratulations! Another Great Season!

Jun 28, 2016 | Team Envoy

Congratulations to all of our clients on another outstanding season! Working together we were able to achieve another successful go-to-market.

So far this season, Envoy and our clients have worked together to:

Create 46 interactive catalogs
A total...

Treading Water, Shiny Objects and the Challenge of Building a Continually Innovative Service

May 20, 2016 | Jon Faber

This year we will globally transition a competitor's largest client to our platform. From Envoy’s perspective, what does it mean that this was both possible and successful? Looking at the competitor’s steps since then, what context can be added? Lastly...