Articles tagged 'Apparel'

Buyer Engagement During Trade Show Season: Going Beyond the Booth

Jul 11, 2018 | Mark Troast

Engaging buyers within the limited timeframe of a trade show is no longer enough. After all, a trade show only lasts four days, and there are 365 days in a year.

It’s time to go beyond the booth.

How can you attract new business while keeping your...

What Makes Envoy B2B Different?

Mar 20, 2018 | Mark Troast

Envoy’s B2B e-commerce platform is different. But being different only counts if that differentiation offers real added value to partners.

Here’s what sets us apart from our competitors: industry specialization, a stairway of solutions for brands...

What We Learned From A Brand New Outdoor Retailer (or Why Envoy Is More Relevant Than Ever)

Feb 7, 2018 | Jon Faber

Outdoor Retailer (OR) is the country’s largest outdoor recreation expo and conference. So it was a natural fit for Envoy to be there, given that our clients are outdoor and lifestyle brands. And there was no better location than Denver to bring these...

The 4 Phases of Product Photography: Image Capture for Changing Needs

Dec 12, 2017 | Lucas Meschke

Product photography is a key ingredient in all brands’ sales cycles. An image of a particular item—whether it’s a shoe, a backpack, or a pair of board shorts—can convey a lot of information in very little time.

To paraphrase a popular saying, a product...

Product Segmentation

Jul 6, 2016 | Mark Troast

In our previous blog post about adopting Envoy, we covered designing for digital first. In part 3 of this series, we'll examine product segmentation.

Product segmentation continues to be a "wouldn't that be nice" concept for many footwear and apparel...

Turn Your Wholesale B2B Into A Strategy For Success, Part 3 - Great Products Deserve Great Visual Content

Mar 25, 2016 | Appropos

Now that you’ve implemented a new wholesale B2B Platform, it’s time to develop visual content that accurately documents your products and allows you to tell a consistent story to your customers across all mediums. The first step to accomplishing this...

Turn Your B2B Into A Strategy For Success, Part 2 - The Cost of Implementation

Mar 4, 2016 | Appropos

Congratulations! Your business has decided to adopt a new B2B platform.

As we mentioned in the first post of our four-part series, Turn Your B2B Into a Strategy for Success, organizations and businesses can expect to face some common challenges when...

Turn Your B2B Into A Strategy For Success, Part 1 - Identifying the common challenges of adopting a B2B platform

Feb 19, 2016 | Appropos

You’ve cleared all the hurdles to ditch your antiquated order placement process and decided to adopt an integrated B2B platform. The budget is approved, IT is on board, leadership has signed off on the idea, and your team is excited about a better...

An Origin Story

Jan 28, 2016 | Appropos

In 2010, Appropos had an idea - team up with Saucony and develop a custom enterprise catalog app. The first iPad had just hit the streets and the time was ripe. We rented an inexpensive office, put our heads down, and created what would eventually...

Six ways Envoy delivers for footwear and apparel companies

Jan 26, 2016 | Appropos

We developed Envoy with the needs of our leading footwear and apparel clients in mind. As more companies adopt Envoy, we’ve compiled a list of highlights that our customers tell us set us apart.

Here what they tell us:

1. Envoy is designed with their...

Envoy B2B Gives Companies A Modern Advantage

Jan 22, 2016 | Mark Johnson

In many ways, the business-to-business world remains stuck in the past. Many of us as consumers enjoy modern, online systems such as Amazon, where we can easily purchase a new pair of pants or some fresh running shoes. Or we simply walk into a store...