Vida adopts the Envoy B2B platform to drive buyers to a content destination, build brand loyalty, and increase order volumes.
GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale business-to-business (B2B) software solutions, announced today that Vida will adopt Envoy B2B for its Stride Rite brand.
“We have a diverse group of brands in our portfolio and that variety can present a challenge to any B2B provider,” said Arthur Levine, CFO at Vida Group. “Envoy’s years of experience in our industry has led them to develop a B2B platform that can easily service the varying needs of a brand.”
Envoy employs a revolutionary content and commerce approach to building a B2B platform. This empowers footwear, apparel, and accessories companies to engage with their buyers by surfacing key stories in Envoy’s content destination, called Showroom, as well as take advantage of Envoy’s powerful commerce tools for all their wholesale needs with a 24/7 portal that delivers a B2C like ordering experience.
“Our goal is to provide Vida Shoes International with the most modern, powerful content and commerce driven system on the market,” said Envoy CEO Jon Faber. “We can’t wait for Vida Group to start using the Envoy B2B platform for Stride Rite, and we’re excited about the opportunities for growth we will be able to deliver to them.”
Envoy is a technology company providing innovative wholesale B2B software solutions through its ground-breaking Envoy Software-as-a-Service (SaaS) platform. Envoy’s content and commerce approach to B2B is designed to help footwear, apparel and accessories companies create dynamic content, increase speed of sale, grow their wholesale channels and elevate their go-to-market strategies. Serving more than 18,000 users worldwide in 10 different languages, Envoy is changing the way some of the largest U.S. and international footwear, apparel, and accessories companies do business. Learn more about Envoy at envoyplatform.com.
ABOUT VIDA GROUP
Since 1973, Vida Shoes International has been committed to becoming a global leader in the footwear industry. They are dedicated to designing, producing and marketing quality branded footwear using our expansive international resources. Their wealth of knowledge stems from the diversity of brands and successful products they have produced year after year. Learn more at vidagroup.com.