News, events, and stories.

Turn Your Wholesale B2B Into A Strategy For Success, Part 3 - Great Products Deserve Great Visual Content

Mar 25, 2016 | Appropos

Now that you’ve implemented a new wholesale B2B Platform, it’s time to develop visual content that accurately documents your products and allows you to tell a consistent story to your customers across all mediums. The first step to accomplishing this is with versatile, high quality product documentation...

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Photos Drive Grand Rapids Tech Firm's Rapid Growth

Mar 24, 2016 | Shandra Matrinex, Mlive.com

Original article at mlive.com.
PHOTOS: Camera equipment inside the Appropos photo studio in Grand Rapids, Friday, March 18, 2016. Appropos takes photos of footwear companies' pro-type shoes. (Cory Morse | MLive.com)

A Grand Rapids software firm is hitting its stride in the footwear business.


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Grand Rapids tech firm expands as demand for high-volume photos skyrockets

Mar 14, 2016 | Envoy | Press Release

GRAND RAPIDS (Mich.) – To accommodate growing demand for its innovative product documentation service, Appropos has announced the expansion of its office space and a new studio project manager, Chantal Pasag.

The expansion results from growing demand for Volta, Appropos’ product documentation service...

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Software and Creative Company Expands

Mar 11, 2016 | Jesse O'Brien, Grand Rapids Business Journal

Original article at grbj.com.

A local software maker with a creative services arm is expanding in more ways than one.

Grand Rapids-based Appropos said yesterday that it plans to more than double its current office space and hire three more project managers.

The need for expansion stems from growing...

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Tech Firm Appropos Plans Expansion

Mar 11, 2016 | MiBiz.com

Original article at mibiz.com.

GRAND RAPIDS — Tech firm Appropos LLC has embarked on an expansion of both its Grand Rapids office and its team.

The company, which operates a B2B software platform aimed at footwear and apparel companies, plans to expand its office at 678 Front Ave. NW to bring its...

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Turn Your B2B Into A Strategy For Success, Part 2 - The Cost of Implementation

Mar 4, 2016 | Appropos

Congratulations! Your business has decided to adopt a new B2B platform.

As we mentioned in the first post of our four-part series, Turn Your B2B Into a Strategy for Success, organizations and businesses can expect to face some common challenges when adopting a new B2B platform.

Implementation is...

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Turn Your B2B Into A Strategy For Success, Part 1 - Identifying the common challenges of adopting a B2B platform

Feb 19, 2016 | Appropos

You’ve cleared all the hurdles to ditch your antiquated order placement process and decided to adopt an integrated B2B platform. The budget is approved, IT is on board, leadership has signed off on the idea, and your team is excited about a better future. As far as you can tell, everything seems like...

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What’s With The Astronaut?

Feb 4, 2016 | Appropos

Walk into the Appropos offices and you’ll be greeted by a giant image of our company mascot. You’ll also find people that embody the ambitions of an astronaut - confident explorers and technical wizards that also fly the machines. We’ve got whiteboards for solving tough problems as a team, a live...

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