I recently read an article on Daring Fireball ("Design as Branding") that reminded me of the following Steve Jobs quote, taken from a 2003 Rob Walker profile of the iPod for The New York Times Magazine:
“Most people make the mistake of thinking design is what it looks like,” said Steve Jobs, Apple...Read More
It’s likely that, as a channel, your wholesale B2B eCom platform has mostly been where you park existing buyers. As a platform, it’s helped those buyers replenish products and has been viewed as an order-capture utility.
Believe it or not, an eCom B2B platform can do much more than simply satisfy...Read More
The phrase "product life cycle" suggests a smooth, linear process of designing, manufacturing, marketing and selling a product. In a perfect scenario, a product would move seamlessly through several milestones until it lands gracefully in a customer’s hands. Of course, this is seldom the case for...Read More
As a wholesale B2B marketer in the footwear and apparel industry, it’s likely one of your goals is making sure content and product information reflects your brand’s story. From product images and descriptions, to sales presentations and catalogs, all materials must align with your brand.
I’ll never...Read More
It’s easy to undervalue any part of a wholesale B2B e-commerce system that is not directly involved in capturing orders. Although capturing orders is a fundamental part of B2B, focusing on it exclusively can often be a sign of a limited view of what a robust B2B system can do. This results from using...Read More
In our previous blog post about adopting Envoy, we covered designing for digital first. In part 3 of this series, we'll examine product segmentation.
Product segmentation continues to be a "wouldn't that be nice" concept for many footwear and apparel brands. It makes sense brands would want this...Read More
Congratulations to all of our clients on another outstanding season! Working together we were able to achieve another successful go-to-market.
So far this season, Envoy and our clients have worked together to:
Create 46 interactive catalogs
A total of 1,800 pages - to educate their reps and impress...