Showroom is the content destination that defines your brand, educates your buyers, and provides the materials reps need to make a successful sale. It gives your buyers a B2C experience inside a B2B platform.
But a tool is only as good as its content. Producing great content means using space effectively, creating compelling artwork, and understanding segmentation. This approach will take an average Showroom and make it spectacular.
Below are a few tips for making the best use of Showroom. Our advice comes from years of experience building many Showrooms since the feature was launched on our platform.
Use the space effectively
Showroom is made up of two parts: the featured view, and the dashboard view.
This is the visual frontend to Showroom. It’s the main area used to drive reps and buyers to your featured content. Think of it as a customized microsite built with a very targeted audience in mind.
Distribute files to your team on dashboards you define. This enable users to quickly access catalogs, presentations, products, and files.
Create compelling artwork
Good design enhances interaction and helps draw the user in to engage with the content. It’s important to step back and look at your seasonal branding and make sure your Showroom maintains a similar look and feel. Cohesive design elements strengthen your overall brand message.
All of the planning and beautiful artwork in the world won’t mean anything if you can’t get the right products and information in front of the right people. Showroom allows you to have multiple featured views, each of which can be assigned to any user or group of users.
If your product isn’t on the shelf, a customer can’t buy it. Showroom surfaces more of your products, and highlights your hero products and technologies with engaging content.
It’s a powerful tool that can serve content in many ways. Our team is highly skilled in setting up, designing, and implementing both the featured and dashboard views of Showroom.
We can work side-by-side with your design team or work with you directly to create a powerful Showroom that will help accelerate the selling process and keep your products top-of-mind for your reps and buyers.
Get your season started off right. Plan, design, distribute.
Showroom: Exclusively on the Envoy platform.