Kodiak Group Holdings Co. adopts the new Envoy Core B2B platform to drive buyers to a content destination and build brand loyalty.
GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale business-to-business (B2B) software solutions, announced today that Kodiak Group Holdings Co. will adopt Envoy B2B for its KODIAK®, TERRA®, and DICKIES® footwear brands.
“We were looking for a robust B2B platform,” said Katherine Tersigni, Marketing Director at Kodiak Group, “It’s about engaging our partners, educating their staff, and providing convenient content solutions for our global team. Envoy does that.”
Kodiak Group Holdings Co. will be using Envoy’s content destination, called Showroom, to communicate with their buyers and drive growth by surfacing key stories and keeping buyers educated on product lines.
“Our goal is to bring brands forward in their go to market approach each season..” said Envoy CEO Jon Faber, “Our content feature set will give Kodiak Group just that, the tools they need to curate the right message for specific audiences, as well as Showroom, a content destination for all their go to market content.”
Envoy employs a revolutionary content and commerce approach to building a B2B platform. This allows footwear, apparel, and accessories companies to engage with their buyers by surfacing key stories in Envoy’s content destination, as well as take advantage of Envoy’s powerful commerce tools for all their wholesale needs.
Envoy is a technology company providing innovative wholesale B2B software solutions through its groundbreaking Envoy Software-as-a-Service (SaaS) platform. Envoy’s content and commerce approach to B2B is designed to help footwear, apparel and accessories companies create dynamic content, increase speed of sale, grow their wholesale channels and elevate their go-to-market strategies. Serving more than 18,000 users worldwide in 10 different languages, Envoy is changing the way some of the largest U.S. and international footwear, apparel, and accessories companies do business. Learn more about Envoy at envoyplatform.com.
ABOUT KODIAK GROUP
Kodiak Group Holdings Co. is a wholly owned affiliate of Williamson-Dickie and has been a manufacturer and marketer of quality safety and outdoor footwear for over 100 years. Based in Canada, Kodiak Group has earned an international reputation for advanced designs and innovative construction techniques in footwear. Kodiak-Terra USA, based in Fort Worth, Texas, distributes the KODIAK®, TERRA® and DICKIES® footwear brands in the United States. Learn more about each of these brands at kodiakboots.com, terrafootwear.com, and dickies.com.