An Envoy White Paper

Product Documentation Solution For A Global Footwear and Apparel Client

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About Their Organization

Leading Global marketer of branded footwear, apparel, and accessories Established global footprint that spans approximately 200 countries and territories Operates 93 company-owned stored and 30 branded websites Eight brands currently rolled out to Appropos photo services.

About Their Situation

With an ever-growing inventory of products and a vast network of wholesale reps this brand expressed the following needs:

  • Multi-angle photography to minimize the need for demo products
  • Consistent presentation across all brands and mediums
  • Quick and accurate turnaround
  • Finished images delivered in multiple formats and file types
  • Accurate data attached to all photographs
  • Ongoing production to photograph new products and re-shoots

Our Solution

Develop detailed production specification and execution timeline for each brand

Develop scaling workflow to meet on going production needs

Integrate out photo tracking system with their product data

Develop extensive inline review process for data and images

Integrate finished, approved images to the Envoy platform

The Results

Consistent product images delivered across each brand – color, layout, clipping path, file size, file format.

Envoy users now have access to consistent product images and data reducing the need for physical demo products, increasing their ability to express their brand.

New products are photographed and integrated quickly.

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