Articles tagged 'Wholesale'

Energizing Your Wholesale Channel

Nov 6, 2018 | Tom Rau

Wholesale strategies have shifted. Retail has moved from a landscape once dominated by big box stores, to one that is now much more centered on smaller, specialty retailers. With that comes a new growth opportunity, but the old methods for working...

Turning Specialty Retail into a Wholesale Channel

May 30, 2018 | Mark Troast

The 3 things to consider when you add independent retailer doors.

Independent and specialty retailers represent something of a conundrum for brands. In a time when many regional and national retailers are shuttering stores and filing for bankruptcy...

Efficiency, Education, And Enablement In A Changing Retail Landscape

Feb 27, 2018 | Jon Faber

Retail has changed. Demanding customers aren’t dashing into a store, looking for the nearest clearance rack, forking over a few bucks, and leaving. These days, people are looking for an experience.

While yesterday’s customers wanted speed, convenience...

What We Learned From A Brand New Outdoor Retailer (or Why Envoy Is More Relevant Than Ever)

Feb 7, 2018 | Jon Faber

Outdoor Retailer (OR) is the country’s largest outdoor recreation expo and conference. So it was a natural fit for Envoy to be there, given that our clients are outdoor and lifestyle brands. And there was no better location than Denver to bring these...

Brands: Empower Your Retail Partners With Envoy

Jan 25, 2018 | Mark Troast

Change for the sake of change doesn’t make sense. But change for a better buyer experience, greater efficiencies, and increased sales?

That’s something to embrace.

To compete in a changing retail environment, you need a wholesale/retail strategy...

Design Is How It Works

Oct 21, 2016 | Christopher Morse

I recently read an article on Daring Fireball ("Design as Branding") that reminded me of the following Steve Jobs quote, taken from a 2003 Rob Walker profile of the iPod for The New York Times Magazine:

“Most people make the mistake of thinking design...

All Together Now - Content and Commerce Drive a Successful B2B Strategy

Sep 29, 2016 | Jon Faber

It’s likely that, as a channel, your wholesale B2B eCom platform has mostly been where you park existing buyers. As a platform, it’s helped those buyers replenish products and has been viewed as an order-capture utility.

Believe it or not, an eCom...

Product Lifecycle & Lowering Your Marketing Overhead

Aug 22, 2016 | Mark Troast

The phrase "product life cycle" suggests a smooth, linear process of designing, manufacturing, marketing and selling a product. In a perfect scenario, a product would move seamlessly through several milestones until it lands gracefully in a customer...

It’s Time To Give Wholesale B2B Marketing Teams Their Jobs Back

Jul 28, 2016 | Jon Faber

As a wholesale B2B marketer in the footwear and apparel industry, it’s likely one of your goals is making sure content and product information reflects your brand’s story. From product images and descriptions, to sales presentations and catalogs, all...

The Ripple Effect of a Content & Commerce Approach to B2B

Jul 22, 2016 | Mark Troast

It’s easy to undervalue any part of a wholesale B2B e-commerce system that is not directly involved in capturing orders. Although capturing orders is a fundamental part of B2B, focusing on it exclusively can often be a sign of a limited view of what...

Product Segmentation

Jul 6, 2016 | Mark Troast

In our previous blog post about adopting Envoy, we covered designing for digital first. In part 3 of this series, we'll examine product segmentation.

Product segmentation continues to be a "wouldn't that be nice" concept for many footwear and apparel...

Improving Wholesale B2B User Adoption - The Human Centered Design Approach

Mar 31, 2016 | Christopher Morse

Creating a solid user training plan is a significant, yet often overlooked component of implementing a new wholesale B2B system. And the lack of a pre-rollout training plan does not just mean an increased risk of scheduling conflicts and headaches...

Grand Rapids' Appropos leads wholesale business into the Amazon age

Dec 17, 2015 | Rapid Growth

Even as online retailers dominate the business-to-customer retail market with intuitive software and data-based marketing tools, business-to-business wholesale transactions still tend to wallow in clunky, outdated software systems. Grand Rapids-based...