Articles tagged 'Strategy'
Aug 8, 2018 | Jeff Tow
Showroom is the content destination that defines your brand, educates your buyers, and provides the materials reps need to make a successful sale. It gives your buyers a B2C experience inside a B2B platform.
But a tool is only as good as its content...Read More
Jul 11, 2018 | Mark Troast
Engaging buyers within the limited timeframe of a trade show is no longer enough. After all, a trade show only lasts four days, and there are 365 days in a year.
It’s time to go beyond the booth.
How can you attract new business while keeping your...Read More
Jun 7, 2018 | Jon Faber
Putting a modern B2B eCommerce platform in place - whether it’s for the first time or as a byway of transitioning between platforms - is best approached through a series of focused stages we call the Envoy stairway. This is a common approach to software...Read More
May 30, 2018 | Mark Troast
The 3 things to consider when you add independent retailer doors.
Independent and specialty retailers represent something of a conundrum for brands. In a time when many regional and national retailers are shuttering stores and filing for bankruptcy...Read More
May 1, 2018 | Rod Grandfield
Customer Success is a term that today is still widely misunderstood. In most of our daily interactions we talk about Customer Success like it has been around for decades and is a commonly understood concept. However, what we need to realize is that...Read More
Apr 20, 2018 | Mark Troast
You might think that your brand needs to have all its wholesale solutions in place, from customer management to order capture to fulfillment and logistics. Naturally, you want and expect all these systems to integrate seamlessly. While there are huge...Read More
Mar 20, 2018 | Mark Troast
Envoy’s B2B e-commerce platform is different. But being different only counts if that differentiation offers real added value to partners.
Here’s what sets us apart from our competitors: industry specialization, a stairway of solutions for brands...Read More
Mar 5, 2018 | Mark Troast
The retail landscape is shifting. This isn't anything new, but in the last few years we've hit a tipping point that has seen several big box chains go under. That tipping point has confronted many brands with a question: how do we survive, let alone...Read More
Feb 27, 2018 | Jon Faber
Retail has changed. Demanding customers aren’t dashing into a store, looking for the nearest clearance rack, forking over a few bucks, and leaving. These days, people are looking for an experience.
While yesterday’s customers wanted speed, convenience...Read More
Feb 7, 2018 | Jon Faber
Outdoor Retailer (OR) is the country’s largest outdoor recreation expo and conference. So it was a natural fit for Envoy to be there, given that our clients are outdoor and lifestyle brands. And there was no better location than Denver to bring these...Read More
Jan 11, 2018 | Mark Troast
A digital-first strategy should be a key component of any brand that combines commerce with content. (And if your brand isn’t thinking about its B2B platform as a content destination, it’s time.)
When you adopt a digital-first approach, the life of...Read More
Jan 13, 2017 | Jon Faber
If you’ve recently discovered the value of adopting the content and commerce approach for your B2B marketing strategy, your next question might be: “How can I prepare my organization for the content and commerce approach?”
Fortunately, adopting content...Read More
Dec 14, 2016 | Mark Troast
The B2B world is constantly changing. New technologies and industry demands are creating new paradigms. But there are signposts of things to come if you know where to look. And if you’re wondering what direction your B2B should take going forward...Read More
Sep 29, 2016 | Jon Faber
It’s likely that, as a channel, your wholesale B2B eCom platform has mostly been where you park existing buyers. As a platform, it’s helped those buyers replenish products and has been viewed as an order-capture utility.
Believe it or not, an eCom...Read More
Jul 28, 2016 | Jon Faber
As a wholesale B2B marketer in the footwear and apparel industry, it’s likely one of your goals is making sure content and product information reflects your brand’s story. From product images and descriptions, to sales presentations and catalogs, all...Read More
Jul 22, 2016 | Mark Troast
It’s easy to undervalue any part of a wholesale B2B e-commerce system that is not directly involved in capturing orders. Although capturing orders is a fundamental part of B2B, focusing on it exclusively can often be a sign of a limited view of what...Read More
May 20, 2016 | Jon Faber
This year we will globally transition a competitor's largest client to our platform. From Envoy’s perspective, what does it mean that this was both possible and successful? Looking at the competitor’s steps since then, what context can be added? Lastly...Read More
May 3, 2016 | Mark Troast
In our previous blog post about adopting Envoy, we covered centralized product data. In this post, we’ll continue by examining what you need to consider when adopting a new digital medium for your marketing content.
One of the huge advantages of...Read More
Turn Your Wholesale B2B Into A Strategy For Success, Part 3 - Great Products Deserve Great Visual Content
Mar 25, 2016 | Appropos
Now that you’ve implemented a new wholesale B2B Platform, it’s time to develop visual content that accurately documents your products and allows you to tell a consistent story to your customers across all mediums. The first step to accomplishing this...Read More
Mar 4, 2016 | Appropos
Congratulations! Your business has decided to adopt a new B2B platform.
As we mentioned in the first post of our four-part series, Turn Your B2B Into a Strategy for Success, organizations and businesses can expect to face some common challenges when...Read More
Turn Your B2B Into A Strategy For Success, Part 1 - Identifying the common challenges of adopting a B2B platform
Feb 19, 2016 | Appropos
You’ve cleared all the hurdles to ditch your antiquated order placement process and decided to adopt an integrated B2B platform. The budget is approved, IT is on board, leadership has signed off on the idea, and your team is excited about a better...Read More
Jan 26, 2016 | Appropos
We developed Envoy with the needs of our leading footwear and apparel clients in mind. As more companies adopt Envoy, we’ve compiled a list of highlights that our customers tell us set us apart.
Here what they tell us:
- Envoy is designed with their...
Jan 22, 2016 | Mark Johnson
In many ways, the business-to-business world remains stuck in the past. Many of us as consumers enjoy modern, online systems such as Amazon, where we can easily purchase a new pair of pants or some fresh running shoes. Or we simply walk into a store...Read More
Dec 17, 2015 | Rapid Growth
Even as online retailers dominate the business-to-customer retail market with intuitive software and data-based marketing tools, business-to-business wholesale transactions still tend to wallow in clunky, outdated software systems. Grand Rapids-based...Read More