Articles tagged 'Marketing'

Envoy Releases New Tools And Features For Its Innovative B2B Platform

Nov 23, 2016 | Byrum & Fisk Communications

New updates enable footwear, apparel and accessories companies to reach B2B customers through in-platform marketing materials and campaigns, bringing together content marketing and e-commerce.

GRAND RAPIDS (Mich.) - Footwear, apparel and accessories...

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Product Lifecycle & Lowering Your Marketing Overhead

Aug 22, 2016 | Mark Troast

The phrase "product life cycle" suggests a smooth, linear process of designing, manufacturing, marketing and selling a product. In a perfect scenario, a product would move seamlessly through several milestones until it lands gracefully in a customer...

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It’s Time To Give Wholesale B2B Marketing Teams Their Jobs Back

Jul 28, 2016 | Jon Faber

As a wholesale B2B marketer in the footwear and apparel industry, it’s likely one of your goals is making sure content and product information reflects your brand’s story. From product images and descriptions, to sales presentations and catalogs, all...

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Envoy B2B Gives Companies A Modern Advantage

Jan 22, 2016 | Mark Johnson

In many ways, the business-to-business world remains stuck in the past. Many of us as consumers enjoy modern, online systems such as Amazon, where we can easily purchase a new pair of pants or some fresh running shoes. Or we simply walk into a store...

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