Articles tagged 'Go-to-market'

Buyer Engagement During Trade Show Season: Going Beyond the Booth

Jul 11, 2018 | Mark Troast

Engaging buyers within the limited timeframe of a trade show is no longer enough. After all, a trade show only lasts four days, and there are 365 days in a year.

It’s time to go beyond the booth.

How can you attract new business while keeping your...

Read More

One Step At a Time - How To Adopt a B2B eCom Platform Successfully

Jun 7, 2018 | Jon Faber

Putting a modern B2B eCommerce platform in place - whether it’s for the first time or as a byway of transitioning between platforms - is best approached through a series of focused stages we call the Envoy stairway. This is a common approach to software...

Read More

Turning Specialty Retail into a Wholesale Channel

May 30, 2018 | Mark Troast

The 3 things to consider when you add independent retailer doors.

Independent and specialty retailers represent something of a conundrum for brands. In a time when many regional and national retailers are shuttering stores and filing for bankruptcy...

Read More

Now Is The Time To Adopt A B2B

Apr 20, 2018 | Mark Troast

You might think that your brand needs to have all its wholesale solutions in place, from customer management to order capture to fulfillment and logistics. Naturally, you want and expect all these systems to integrate seamlessly. While there are huge...

Read More

What Makes Envoy B2B Different?

Mar 20, 2018 | Mark Troast

Envoy’s B2B e-commerce platform is different. But being different only counts if that differentiation offers real added value to partners.

Here’s what sets us apart from our competitors: industry specialization, a stairway of solutions for brands...

Read More

The Pros and Cons of Different Sales Channels

Mar 5, 2018 | Mark Troast

The retail landscape is shifting. This isn't anything new, but in the last few years we've hit a tipping point that has seen several big box chains go under. That tipping point has confronted many brands with a question: how do we survive, let alone...

Read More

An Open Letter to the Venture Out Attendees at Outdoor Retailer

Jan 22, 2018 | Jon Faber

If you’re in the outdoor space, then chances are you love the outdoors. And if you love the outdoors, then you probably embrace challenges: maybe it’s hiking a long, steep incline, or trail riding all day until your legs feel like lead. Or maybe it...

Read More

The Benefits of a Digital-First Strategy for Brands

Jan 11, 2018 | Mark Troast

A digital-first strategy should be a key component of any brand that combines commerce with content. (And if your brand isn’t thinking about its B2B platform as a content destination, it’s time.)

When you adopt a digital-first approach, the life of...

Read More

The 4 Phases of Product Photography: Image Capture for Changing Needs

Dec 12, 2017 | Lucas Meschke

Product photography is a key ingredient in all brands’ sales cycles. An image of a particular item—whether it’s a shoe, a backpack, or a pair of board shorts—can convey a lot of information in very little time.

To paraphrase a popular saying, a product...

Read More

Taking Advantage Of A Content And Commerce Strategy

Jan 13, 2017 | Jon Faber

If you’ve recently discovered the value of adopting the content and commerce approach for your B2B marketing strategy, your next question might be: “How can I prepare my organization for the content and commerce approach?”

Fortunately, adopting content...

Read More

Product Lifecycle & Lowering Your Marketing Overhead

Aug 22, 2016 | Mark Troast

The phrase "product life cycle" suggests a smooth, linear process of designing, manufacturing, marketing and selling a product. In a perfect scenario, a product would move seamlessly through several milestones until it lands gracefully in a customer...

Read More

It’s Time To Give Wholesale B2B Marketing Teams Their Jobs Back

Jul 28, 2016 | Jon Faber

As a wholesale B2B marketer in the footwear and apparel industry, it’s likely one of your goals is making sure content and product information reflects your brand’s story. From product images and descriptions, to sales presentations and catalogs, all...

Read More

Congratulations! Another Great Season!

Jun 28, 2016 | Team Envoy

Congratulations to all of our clients on another outstanding season! Working together we were able to achieve another successful go-to-market.

So far this season, Envoy and our clients have worked together to:

Create 46 interactive catalogs
A total...

Read More