Articles tagged 'Go-to-market'
Jan 13, 2017 | Jon Faber
If you’ve recently discovered the value of adopting the content and commerce approach for your B2B marketing strategy, your next question might be: “How can I prepare my organization for the content and commerce approach?”
Fortunately, adopting content...Read More
Aug 22, 2016 | Mark Troast
The phrase "product life cycle" suggests a smooth, linear process of designing, manufacturing, marketing and selling a product. In a perfect scenario, a product would move seamlessly through several milestones until it lands gracefully in a customer...Read More
Jul 28, 2016 | Jon Faber
As a wholesale B2B marketer in the footwear and apparel industry, it’s likely one of your goals is making sure content and product information reflects your brand’s story. From product images and descriptions, to sales presentations and catalogs, all...Read More
Jun 28, 2016 | Team Envoy
Congratulations to all of our clients on another outstanding season! Working together we were able to achieve another successful go-to-market.
So far this season, Envoy and our clients have worked together to:
Create 46 interactive catalogs