Articles tagged 'Envoy'

v15 Features

Jan 17, 2019 | Mark Troast

Ability to visualize your cart

Our new visualization feature empowers a user to merchandise product on a canvas prior to order creation. Buyers and reps can use this to quickly merchandise each shipment of a pre-book order or for that quick replenishment...

Read More

Introducing Our New Visualization Tool

Jan 11, 2019 | Jon Faber

From order kit to share queue, there are a number of great features coming in the latest release of Envoy B2B. But one of the things we are most excited for is our new visualization tool.

A Better Visualization Tool

We’ve built our visualization...

Read More

Why We're Excited For Our v15 Release

Jan 8, 2019 | Mark Troast

The latest version of Envoy B2B is on the way. We’ve got a host of new features and improvements coming, but there are few additions in particular we want to call attention to. As always, we will release a list of the changes and updates, but for...

Read More

A River Guide To Success

Dec 4, 2018 | Mark Troast

Customer Success is often confused with customer satisfaction or “happiness”. But it’s more than that. Our brands are entrusting their wholesale business to us. We don’t take that trust lightly. So we’ve built a department around building those relationships...

Read More

Energizing Your Wholesale Channel

Nov 6, 2018 | Tom Rau

Wholesale strategies have shifted. Retail has moved from a landscape once dominated by big box stores, to one that is now much more centered on smaller, specialty retailers. With that comes a new growth opportunity, but the old methods for working...

Read More

Update 14.50 - One More Thing...

Oct 25, 2018 | Envoy

While we normally do one large release per quarter, we had a few user requests that we wanted to deploy without waiting for a larger, quarterly release. This is all part of our never ending effort to make Envoy B2B the best possible platform for our...

Read More

Envoy Platform - v14 Updates and Improvements

Oct 4, 2018 | Envoy

Envoy is always striving to be the best B2B wholesale platform available. Our users are important to us, and we love getting feedback from them on how to make our platform better. As a result, we’ve focused this release on addressing user requested...

Read More

Envoy Platform - The Latest Updates

Jun 21, 2018 | Envoy

Envoy continues to innovate the platform with new features and benefits aimed at enhancing the user experience, speeding up the ordering process, and making it all more accessible than ever.

Conquer and Divide

We are bringing more B2C-like functionality...

Read More

One Step At a Time - How To Adopt a B2B eCom Platform Successfully

Jun 7, 2018 | Jon Faber

Putting a modern B2B eCommerce platform in place - whether it’s for the first time or as a byway of transitioning between platforms - is best approached through a series of focused stages we call the Envoy stairway. This is a common approach to software...

Read More

Turning Specialty Retail into a Wholesale Channel

May 30, 2018 | Mark Troast

The 3 things to consider when you add independent retailer doors.

Independent and specialty retailers represent something of a conundrum for brands. In a time when many regional and national retailers are shuttering stores and filing for bankruptcy...

Read More

Focusing On Your Customer’s Success

May 1, 2018 | Rod Grandfield

Customer Success is a term that today is still widely misunderstood. In most of our daily interactions we talk about Customer Success like it has been around for decades and is a commonly understood concept. However, what we need to realize is that...

Read More

Envoy Platform Updates – Welcome to Version 12

Apr 25, 2018 | Envoy

We have some fantastic new features that have rolled out with version 12. To learn more, read a bit about each one below.

Email Order Confirmations

Now when submitting an order you can send order confirmation emails to specific customer users and...

Read More

Landau Adopts Full Envoy B2B Enterprise Suite to Drive Wholesale Growth

Apr 12, 2018 | Envoy

Landau adopts the Envoy B2B platform to increase wholesale channels by harnessing Envoy’s unique content and commerce tools.

GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale business-to-business (B2B) software solutions...

Read More

What Makes Envoy B2B Different?

Mar 20, 2018 | Mark Troast

Envoy’s B2B e-commerce platform is different. But being different only counts if that differentiation offers real added value to partners.

Here’s what sets us apart from our competitors: industry specialization, a stairway of solutions for brands...

Read More

Vida Shoes International Chooses Envoy B2B To Grow Wholesale Channels For Stride Rite Brand

Mar 14, 2018 | Envoy

Vida adopts the Envoy B2B platform to drive buyers to a content destination, build brand loyalty, and increase order volumes.

GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale business-to-business (B2B) software solutions...

Read More

Tense chooses Envoy Core for their B2B platform to support growth

Mar 1, 2018 | Envoy

Tense will be adopting the Envoy B2B platform to support growth and bolster orders.

GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale business-to-business (B2B) software solutions, announced today that Tense, makers...

Read More

Envoy Platform Partners with SPS Commerce

Feb 21, 2018 | Envoy

GRAND RAPIDS (Mich.) - SPS Commerce Fulfillment is now integrated with Envoy Platform. This new partnership combines two of the largest networks of retailers and brands, allowing brands of all sizes to offer a modern, B2C-like self-service web-based...

Read More

An Open Letter to the Venture Out Attendees at Outdoor Retailer

Jan 22, 2018 | Jon Faber

If you’re in the outdoor space, then chances are you love the outdoors. And if you love the outdoors, then you probably embrace challenges: maybe it’s hiking a long, steep incline, or trail riding all day until your legs feel like lead. Or maybe it...

Read More

The Benefits of a Digital-First Strategy for Brands

Jan 11, 2018 | Mark Troast

A digital-first strategy should be a key component of any brand that combines commerce with content. (And if your brand isn’t thinking about its B2B platform as a content destination, it’s time.)

When you adopt a digital-first approach, the life of...

Read More

A Conversation With See Kai Run

Oct 18, 2017 | Mark Johnson

We work hard to provide brands with a modern platform that increases efficiency and smooths out their customer interactions. Envoy makes it easy for brands to do business so they can focus on increasing their successes. We had a chat with the folks...

Read More

5 Reasons Why Small Brands Should Add a B2B eCommerce Platform to Their Go-to-Market Strategy

Oct 12, 2017 | Jon Faber

You run a small but growing Brand. With exciting new product lines, your company plans to implement its go-to-market strategy just like it always has and transform your small brand into a global empire overnight. Sounds great, right?

There’s only...

Read More

A Few Questions With Howler Brothers

Oct 6, 2017 | Mark Johnson

Here at Envoy, we’re proud of the tools we build. They improve business efficiency and accuracy in a beautiful, easy to use environment. In a recent customer interview with Howler Brothers, here's what they had to say:

Give us the quick history and...

Read More

Envoy B2B Platform Recognized As One Of The Best e-Commerce Solutions For 2017

Sep 21, 2017 | Mark Johnson

For years we’ve worked hard to deliver the best possible B2B tools to our clients. From our humble beginnings as a catalog and presentation tool for iPads all the way through to the best-in-class B2B platform that is Envoy, our number one goal has...

Read More

Come Together: The Advantages Of A Single System B2B For Content And Commerce

Aug 17, 2017 | Mark Troast

Many B2B e-commerce providers have adopted a multi-system approach. They offer a commerce only solution that exposes their lack of content features to drive sales. This missing capability is “solved” by integrating with a content solution, either as...

Read More

FSI Chooses Envoy B2B Platform

Jul 25, 2017 | Envoy

Footwear Specialties International (FSI) adopts the Envoy B2B enterprise platform to grow their wholesale channels and boost buyer engagement through Envoy’s powerful content destination and commerce tools.

GRAND RAPIDS (Mich.) - Envoy, a technology...

Read More

Four Reasons Why A Content Destination Is An Essential Piece of Your B2B Platform

Jul 14, 2017 | Jon Faber

A dedicated content destination in your B2B platform informs your buyers, keeps them up to date, and engages them in your key stories. As a result, you build greater brand loyalty and grow your wholesale channels.

According to research firm Forrester...

Read More

McCubbin Adopts Envoy B2B Platform To Harness Content And Commerce Capabilities

Jul 5, 2017 | Envoy

McCubbin adopts the Envoy Enterprise B2B platform to drive buyer engagement and strategically grow their wholesale channels.

GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale business-to-business (B2B) software solutions...

Read More

Envoy Updates: Multiple Order Shipments And Order Discounts

Jun 30, 2017 | Christopher Morse

At Envoy, our goal is to create amazing experiences that empower and delight our users. We don’t want to just check the boxes of expected and acceptable features. We want to create the best possible, most useful tools for the people using our platform...

Read More

Ducati Adopts Envoy B2B Platform to Focus on Strategic Growth of Wholesale Channels

Jun 27, 2017 | Envoy

Ducati adopts Envoy platform to capitalize on its strategic, innovative content & commerce led approach to B2B.

GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale business-to-business (B2B) software solutions, announced...

Read More

OOFOS Adopts Envoy Core B2B Platform to Bolster Growth

May 22, 2017 | Envoy

OOFOS chooses Envoy Core B2B platform to support current and future growth.

GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale business-to-business (B2B) software solutions, announced today that OOFOS, makers of OOfoam...

Read More

Kodiak Group Holdings Co. to implement Envoy Core as its B2B content destination

May 12, 2017 | Envoy

Kodiak Group Holdings Co. adopts the new Envoy Core B2B platform to drive buyers to a content destination and build brand loyalty.

GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale business-to-business (B2B) software...

Read More

See Kai Run Implementing Envoy Core as Their B2B Platform for Next Season

May 8, 2017 | Envoy

See Kai Run will be launching Envoy Core B2B platform for next season.

GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale business-to-business (B2B) software solutions, announced today that See Kai Run, makers of fun...

Read More

Grand Trunk Chooses Envoy B2B Platform to Support Future Growth

May 1, 2017 | Envoy

Grand Trunk teams up with Envoy and adopts the new Envoy Core B2B platform.

GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale business-to-business (B2B) software solutions, announced today that Grand Trunk, makers of...

Read More

Howler Brothers Adopts Envoy Core as Their B2B Platform to Support Continued Growth

Apr 25, 2017 | Envoy

Howler Brothers teams up with Envoy and adopts the new Envoy Core B2B platform focused on delivering content and commerce features to growing companies.

GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale business-to...

Read More

National Golf Footwear and Apparel Giant Selects Envoy to Support Retail Strategy

Mar 22, 2017 | Envoy

FootJoy moves to Envoy platform and will implement new content and commerce features to enhance brand experience.

GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale Business-to-Business (B2B) software solutions, announced...

Read More

GR Tech Company Envoy Celebrates Expansion in Upgraded Front Avenue Space

Feb 23, 2017 | Anya Zentimeyer | Rapid Growth Media

View original article on Rapid Growth Media

Located on the western bank of the Grand River, the expanded offices of the Grand Rapids-based technology company Envoy boast more than just great views of downtown from its office space at 678 Front Avenue...

Read More

Bring Outdoor Retailer to West Michigan

Feb 22, 2017 | Jon Faber

Here at Envoy we have a strong connection to, and a passion for, the outdoors. Many of our footwear, apparel, and accessory clients are major players in the outdoor industry whose products are used worldwide, every day. Our team also has a deep appreciation...

Read More

Making the Customer Fall in Love: B2B Vendor/Client Support Relationships

Feb 1, 2017 | Steve Dabbs

Customer support for a B2B platform typically involves interacting with many client roles. The most frequent of those roles is the client’s own customer service representatives (CSR). What happens when customer service has to provide support for customer...

Read More

A Year In Review

Dec 29, 2016 | Jon Faber

This has been an amazing year for Envoy. Thank you to everyone that shared our success in 2016. We look forward to an exciting 2017 as we continue to grow our company, and lead in our industry.

01. Advisory Board
This year we implemented a new Advisory...

Read More

Envoy Releases New Tools And Features For Its Innovative B2B Platform

Nov 23, 2016 | Byrum & Fisk Communications

New updates enable footwear, apparel and accessories companies to reach B2B customers through in-platform marketing materials and campaigns, bringing together content marketing and e-commerce.

GRAND RAPIDS (Mich.) - Footwear, apparel and accessories...

Read More

Envoy Welcomes New Advisory Board

Nov 3, 2016 | Jon Faber

We’re excited to announce a new Advisory Board as we strengthen Envoy and grow our company.

We’ve spent the last six months building our new Advisory Board, connecting with some of the most influential experts in the footwear, apparel and B2B industries...

Read More

Design Is How It Works

Oct 21, 2016 | Christopher Morse

I recently read an article on Daring Fireball ("Design as Branding") that reminded me of the following Steve Jobs quote, taken from a 2003 Rob Walker profile of the iPod for The New York Times Magazine:

“Most people make the mistake of thinking design...

Read More

Congratulations! Another Great Season!

Jun 28, 2016 | Team Envoy

Congratulations to all of our clients on another outstanding season! Working together we were able to achieve another successful go-to-market.

So far this season, Envoy and our clients have worked together to:

Create 46 interactive catalogs
A total...

Read More

Treading Water, Shiny Objects and the Challenge of Building a Continually Innovative Service

May 20, 2016 | Jon Faber

This year we will globally transition a competitor's largest client to our platform. From Envoy’s perspective, what does it mean that this was both possible and successful? Looking at the competitor’s steps since then, what context can be added? Lastly...

Read More

Successful BitCamp Event at Envoy Introduced Female Students to Software Development Careers

May 5, 2016 | Envoy

Envoy welcomed over a dozen local 7th- and 8th-grade female students to its office on May 1st for hands-on learning and coding during BitCamp, a one-day software development workshop led by SoftwareGR.

“Technology is a rapidly growing industry and...

Read More

Envoy Makes it Easy With Their E-Commerce Approach

Apr 29, 2016 | Jane Whitttington,

Original article at

Entrepreneurs have to know how and when to change. Business is a dynamic process that, in order to succeed, must be willing to evolve as the marketplace, technology and customer s’ needs and expectations evolve...

Read More

Grand Rapids-based B2B tech leader now called Envoy, after its signature service

Apr 22, 2016 | Envoy | Press Release

GRAND RAPIDS (Mich.) – A Grand Rapids-based global tech firm that’s leading the wholesale business-to-business space is now named Envoy, taking the name of its largest and most successful service. Envoy was formerly Appropos.

“We’re proudly calling...

Read More

Photos Drive Grand Rapids Tech Firm's Rapid Growth

Mar 24, 2016 | Shandra Matrinex,

Original article at
PHOTOS: Camera equipment inside the Appropos photo studio in Grand Rapids, Friday, March 18, 2016. Appropos takes photos of footwear companies' pro-type shoes. (Cory Morse |

A Grand Rapids software firm is...

Read More

Grand Rapids tech firm expands as demand for high-volume photos skyrockets

Mar 14, 2016 | Envoy | Press Release

GRAND RAPIDS (Mich.) – To accommodate growing demand for its innovative product documentation service, Appropos has announced the expansion of its office space and a new studio project manager, Chantal Pasag.

The expansion results from growing demand...

Read More

Tech Firm Appropos Plans Expansion

Mar 11, 2016 |

Original article at

GRAND RAPIDS — Tech firm Appropos LLC has embarked on an expansion of both its Grand Rapids office and its team.

The company, which operates a B2B software platform aimed at footwear and apparel companies, plans to...

Read More

Software and Creative Company Expands

Mar 11, 2016 | Jesse O'Brien, Grand Rapids Business Journal

Original article at

A local software maker with a creative services arm is expanding in more ways than one.

Grand Rapids-based Appropos said yesterday that it plans to more than double its current office space and hire three more project...

Read More

What’s With The Astronaut?

Feb 4, 2016 | Appropos

Walk into the Appropos offices and you’ll be greeted by a giant image of our company mascot. You’ll also find people that embody the ambitions of an astronaut - confident explorers and technical wizards that also fly the machines. We’ve got whiteboards...

Read More

An Origin Story

Jan 28, 2016 | Appropos

In 2010, Appropos had an idea - team up with Saucony and develop a custom enterprise catalog app. The first iPad had just hit the streets and the time was ripe. We rented an inexpensive office, put our heads down, and created what would eventually...

Read More

Appropos named one of West Michigan's top 16 tech companies

Jan 4, 2016 | Control Systems Inc.

We're one of West Michigan's top 16 tech companies that everyone should know!

Read More

Grand Rapids' Appropos leads wholesale business into the Amazon age

Dec 17, 2015 | Rapid Growth

Even as online retailers dominate the business-to-customer retail market with intuitive software and data-based marketing tools, business-to-business wholesale transactions still tend to wallow in clunky, outdated software systems. Grand Rapids-based...

Read More

Appropos internship opens door to software skills for local students

Dec 16, 2015 | Byrum & Fisk Communications

GRAND RAPIDS – When Heather Jensen began her internship at Grand Rapids tech company Appropos in September, she didn’t expect that by week three, she’d be working directly on one of the most sophisticated, cutting-edge wholesale business-to-business...

Read More

MiBiz Growth Report

Nov 23, 2015 | MiBiz

Expansion: Appropos LLC opened a sales and support office in Munich, Germany to support the deployment of its Envoy software-as-a-service platform, according to a statement. The company chose the location to work closely with one of its manufacturing...

Read More

Michigan tech startup expands in Europe to support growing customer base

Nov 23, 2015 | mlive

GRAND RAPIDS, MI – Appropos, a 3-year-old tech company based in downtown Grand Rapids, has opened an office in Munich, Germany to support customers of its successful Envoy platform.

The Envoy platform was designed as an iPad app and a responsive web...

Read More

Grand Rapids tech firm Appropos opens office in Germany

Nov 17, 2015 | MiBiz

GRAND RAPIDS — A West Michigan tech firm has expanded its operations to Germany.

Appropos LLC opened a sales and support office in Munich to support the deployment of its Envoy software-as-a-service platform, according to a statement. The company...

Read More

Grand Rapids (Mich.) tech company expands to Europe as groundbreaking B2B software translates to strong sales

Nov 17, 2015 | Byrum & Fisk Communications

GRAND RAPIDS (Mich.) – Appropos, a Grand Rapids tech company that has developed a groundbreaking global wholesale business-to-business (B2B) platform, today announced expanded support for Europe to handle rapid adoption and growth of its Envoy platform...

Read More

Grand Rapids GiveCamp addresses tech shortfalls for nonprofits

Nov 6, 2015 | MiBiz

GRAND RAPIDS — A truly successful pet adoption doesn’t end when the animal and its new owner leave the building, according to the Grand Rapids-based Humane Society of West Michigan.

Rather, it requires diligent follow-up to ensure the animal has adjusted...

Read More

How Grand Rapids risks pricing out tech startups

Nov 3, 2015 | mlive

In recent years, Grand Rapids has been recognized for its impressive economic and cultural growth.

The city now has an opportunity to rise to the next level and lead in a sector that will drive the future, and stakeholder input will be the key.

Read More

Appropos to donate 44 straight hours of tech savviness to nonprofits this weekend

Oct 22, 2015 | Byrum & Fisk Communications

GRAND RAPIDS – A web designer will donate her time and talent at Give Camp, joining other tech experts to help area nonprofits in Grand Rapids this weekend. Mari-Megan Moore is a user interface designer for Appropos, a global leader in business-to...

Read More

Driven by strong cycling culture, Grand Rapids tech firm donates bike fix-it station at popular Merrell Trail

Sep 24, 2015 | Byrum & Fisk Communications

GRAND RAPIDS/ROCKFORD – If you’ve had a flat tire mountain biking the popular Merrell Trail in the greater Grand Rapids area, getting back in gear will be a little easier starting today.

That’s because a partnership between international technology...

Read More

Mountain bike service station added to Merrell Trail

Sep 23, 2015 | WZZM

ROCKFORD, Mich. (WZZM) -- If you've ever had a flat tire, while mountain biking the Merrell Trail near Grand Rapids it's going to be a little easier to get back to your ride.

The station was opened to riders on Wednesday.

The tech firm Appropos,...

Read More