Articles tagged 'Content'

Howler Brothers Adopts Envoy Core as Their B2B Platform to Support Continued Growth

Apr 25, 2017 | Envoy

Howler Brothers teams up with Envoy and adopts the new Envoy Core B2B platform focused on delivering content and commerce features to growing companies.

GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale business-to...

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National Golf Footwear and Apparel Giant Selects Envoy to Support Retail Strategy

Mar 22, 2017 | Envoy

FootJoy moves to Envoy platform and will implement new content and commerce features to enhance brand experience.

GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale Business-to-Business (B2B) software solutions, announced...

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Taking Advantage Of A Content And Commerce Strategy

Jan 13, 2017 | Jon Faber

If you’ve recently discovered the value of adopting the content and commerce approach for your B2B marketing strategy, your next question might be: “How can I prepare my organization for the content and commerce approach?”

Fortunately, adopting content...

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A Year In Review

Dec 29, 2016 | Jon Faber

This has been an amazing year for Envoy. Thank you to everyone that shared our success in 2016. We look forward to an exciting 2017 as we continue to grow our company, and lead in our industry.

01. Advisory Board
This year we implemented a new Advisory...

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Envoy Releases New Tools And Features For Its Innovative B2B Platform

Nov 23, 2016 | Byrum & Fisk Communications

New updates enable footwear, apparel and accessories companies to reach B2B customers through in-platform marketing materials and campaigns, bringing together content marketing and e-commerce.

GRAND RAPIDS (Mich.) - Footwear, apparel and accessories...

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6 Product Photography Tips For Easing The Preseason Burden

Nov 17, 2016 | Kara Hoffman

The easiest way to accomplish a successful go to market launch is to utilize a third party photography service. Planning ahead and ensuring all products are documented and photographed in advance will lead to a smooth pre-season, a successful launch...

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All Together Now - Content and Commerce Drive a Successful B2B Strategy

Sep 29, 2016 | Jon Faber

It’s likely that, as a channel, your wholesale B2B eCom platform has mostly been where you park existing buyers. As a platform, it’s helped those buyers replenish products and has been viewed as an order-capture utility.

Believe it or not, an eCom...

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Product Lifecycle & Lowering Your Marketing Overhead

Aug 22, 2016 | Mark Troast

The phrase "product life cycle" suggests a smooth, linear process of designing, manufacturing, marketing and selling a product. In a perfect scenario, a product would move seamlessly through several milestones until it lands gracefully in a customer...

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It’s Time To Give Wholesale B2B Marketing Teams Their Jobs Back

Jul 28, 2016 | Jon Faber

As a wholesale B2B marketer in the footwear and apparel industry, it’s likely one of your goals is making sure content and product information reflects your brand’s story. From product images and descriptions, to sales presentations and catalogs, all...

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The Ripple Effect of a Content & Commerce Approach to B2B

Jul 22, 2016 | Mark Troast

It’s easy to undervalue any part of a wholesale B2B e-commerce system that is not directly involved in capturing orders. Although capturing orders is a fundamental part of B2B, focusing on it exclusively can often be a sign of a limited view of what...

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Congratulations! Another Great Season!

Jun 28, 2016 | Team Envoy

Congratulations to all of our clients on another outstanding season! Working together we were able to achieve another successful go-to-market.

So far this season, Envoy and our clients have worked together to:

Create 46 interactive catalogs
A total...

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Treading Water, Shiny Objects and the Challenge of Building a Continually Innovative Service

May 20, 2016 | Jon Faber

This year we will globally transition a competitor's largest client to our platform. From Envoy’s perspective, what does it mean that this was both possible and successful? Looking at the competitor’s steps since then, what context can be added? Lastly...

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