Articles tagged 'Buyers'
Nov 6, 2018 | Tom Rau
Wholesale strategies have shifted. Retail has moved from a landscape once dominated by big box stores, to one that is now much more centered on smaller, specialty retailers. With that comes a new growth opportunity, but the old methods for working...Read More
Aug 8, 2018 | Jeff Tow
Showroom is the content destination that defines your brand, educates your buyers, and provides the materials reps need to make a successful sale. It gives your buyers a B2C experience inside a B2B platform.
But a tool is only as good as its content...Read More
Jul 11, 2018 | Mark Troast
Engaging buyers within the limited timeframe of a trade show is no longer enough. After all, a trade show only lasts four days, and there are 365 days in a year.
It’s time to go beyond the booth.
How can you attract new business while keeping your...Read More
May 30, 2018 | Mark Troast
The 3 things to consider when you add independent retailer doors.
Independent and specialty retailers represent something of a conundrum for brands. In a time when many regional and national retailers are shuttering stores and filing for bankruptcy...Read More
Feb 7, 2018 | Jon Faber
Outdoor Retailer (OR) is the country’s largest outdoor recreation expo and conference. So it was a natural fit for Envoy to be there, given that our clients are outdoor and lifestyle brands. And there was no better location than Denver to bring these...Read More
Jan 25, 2018 | Mark Troast
Change for the sake of change doesn’t make sense. But change for a better buyer experience, greater efficiencies, and increased sales?
That’s something to embrace.
To compete in a changing retail environment, you need a wholesale/retail strategy...Read More
Sep 29, 2016 | Jon Faber
It’s likely that, as a channel, your wholesale B2B eCom platform has mostly been where you park existing buyers. As a platform, it’s helped those buyers replenish products and has been viewed as an order-capture utility.
Believe it or not, an eCom...Read More