Articles tagged 'Buyers'

Energizing Your Wholesale Channel

Nov 6, 2018 | Tom Rau

Wholesale strategies have shifted. Retail has moved from a landscape once dominated by big box stores, to one that is now much more centered on smaller, specialty retailers. With that comes a new growth opportunity, but the old methods for working...

Showroom: Best Practices to Help You Engage, Educate, and Sell

Aug 8, 2018 | Jeff Tow

Showroom is the content destination that defines your brand, educates your buyers, and provides the materials reps need to make a successful sale. It gives your buyers a B2C experience inside a B2B platform.

But a tool is only as good as its content...

Buyer Engagement During Trade Show Season: Going Beyond the Booth

Jul 11, 2018 | Mark Troast

Engaging buyers within the limited timeframe of a trade show is no longer enough. After all, a trade show only lasts four days, and there are 365 days in a year.

It’s time to go beyond the booth.

How can you attract new business while keeping your...

Turning Specialty Retail into a Wholesale Channel

May 30, 2018 | Mark Troast

The 3 things to consider when you add independent retailer doors.

Independent and specialty retailers represent something of a conundrum for brands. In a time when many regional and national retailers are shuttering stores and filing for bankruptcy...

What We Learned From A Brand New Outdoor Retailer (or Why Envoy Is More Relevant Than Ever)

Feb 7, 2018 | Jon Faber

Outdoor Retailer (OR) is the country’s largest outdoor recreation expo and conference. So it was a natural fit for Envoy to be there, given that our clients are outdoor and lifestyle brands. And there was no better location than Denver to bring these...

Brands: Empower Your Retail Partners With Envoy

Jan 25, 2018 | Mark Troast

Change for the sake of change doesn’t make sense. But change for a better buyer experience, greater efficiencies, and increased sales?

That’s something to embrace.

To compete in a changing retail environment, you need a wholesale/retail strategy...

All Together Now - Content and Commerce Drive a Successful B2B Strategy

Sep 29, 2016 | Jon Faber

It’s likely that, as a channel, your wholesale B2B eCom platform has mostly been where you park existing buyers. As a platform, it’s helped those buyers replenish products and has been viewed as an order-capture utility.

Believe it or not, an eCom...