Articles tagged 'B2B'
Aug 8, 2018 | Jeff Tow
Showroom is the content destination that defines your brand, educates your buyers, and provides the materials reps need to make a successful sale. It gives your buyers a B2C experience inside a B2B platform.
But a tool is only as good as its content...Read More
Jul 11, 2018 | Mark Troast
Engaging buyers within the limited timeframe of a trade show is no longer enough. After all, a trade show only lasts four days, and there are 365 days in a year.
It’s time to go beyond the booth.
How can you attract new business while keeping your...Read More
Jun 21, 2018 | Envoy
Envoy continues to innovate the platform with new features and benefits aimed at enhancing the user experience, speeding up the ordering process, and making it all more accessible than ever.
Conquer and Divide
We are bringing more B2C-like functionality...Read More
Jun 7, 2018 | Jon Faber
Putting a modern B2B eCommerce platform in place - whether it’s for the first time or as a byway of transitioning between platforms - is best approached through a series of focused stages we call the Envoy stairway. This is a common approach to software...Read More
Apr 25, 2018 | Envoy
We have some fantastic new features that have rolled out with version 12. To learn more, read a bit about each one below.
Email Order Confirmations
Now when submitting an order you can send order confirmation emails to specific customer users and...Read More
Apr 20, 2018 | Mark Troast
You might think that your brand needs to have all its wholesale solutions in place, from customer management to order capture to fulfillment and logistics. Naturally, you want and expect all these systems to integrate seamlessly. While there are huge...Read More
Mar 20, 2018 | Mark Troast
Envoy’s B2B e-commerce platform is different. But being different only counts if that differentiation offers real added value to partners.
Here’s what sets us apart from our competitors: industry specialization, a stairway of solutions for brands...Read More
Feb 7, 2018 | Jon Faber
Outdoor Retailer (OR) is the country’s largest outdoor recreation expo and conference. So it was a natural fit for Envoy to be there, given that our clients are outdoor and lifestyle brands. And there was no better location than Denver to bring these...Read More
Jan 25, 2018 | Mark Troast
Change for the sake of change doesn’t make sense. But change for a better buyer experience, greater efficiencies, and increased sales?
That’s something to embrace.
To compete in a changing retail environment, you need a wholesale/retail strategy...Read More
Jan 11, 2018 | Mark Troast
A digital-first strategy should be a key component of any brand that combines commerce with content. (And if your brand isn’t thinking about its B2B platform as a content destination, it’s time.)
When you adopt a digital-first approach, the life of...Read More
Oct 18, 2017 | Mark Johnson
We work hard to provide brands with a modern platform that increases efficiency and smooths out their customer interactions. Envoy makes it easy for brands to do business so they can focus on increasing their successes. We had a chat with the folks...Read More
Oct 12, 2017 | Jon Faber
You run a small but growing Brand. With exciting new product lines, your company plans to implement its go-to-market strategy just like it always has and transform your small brand into a global empire overnight. Sounds great, right?
There’s only...Read More
Sep 21, 2017 | Mark Johnson
For years we’ve worked hard to deliver the best possible B2B tools to our clients. From our humble beginnings as a catalog and presentation tool for iPads all the way through to the best-in-class B2B platform that is Envoy, our number one goal has...Read More
Aug 17, 2017 | Mark Troast
Many B2B e-commerce providers have adopted a multi-system approach. They offer a commerce only solution that exposes their lack of content features to drive sales. This missing capability is “solved” by integrating with a content solution, either as...Read More
Jul 14, 2017 | Jon Faber
A dedicated content destination in your B2B platform informs your buyers, keeps them up to date, and engages them in your key stories. As a result, you build greater brand loyalty and grow your wholesale channels.
According to research firm Forrester...Read More
Jun 30, 2017 | Christopher Morse
At Envoy, our goal is to create amazing experiences that empower and delight our users. We don’t want to just check the boxes of expected and acceptable features. We want to create the best possible, most useful tools for the people using our platform...Read More
Feb 1, 2017 | Steve Dabbs
Customer support for a B2B platform typically involves interacting with many client roles. The most frequent of those roles is the client’s own customer service representatives (CSR). What happens when customer service has to provide support for customer...Read More
Jan 13, 2017 | Jon Faber
If you’ve recently discovered the value of adopting the content and commerce approach for your B2B marketing strategy, your next question might be: “How can I prepare my organization for the content and commerce approach?”
Fortunately, adopting content...Read More
Dec 29, 2016 | Jon Faber
This has been an amazing year for Envoy. Thank you to everyone that shared our success in 2016. We look forward to an exciting 2017 as we continue to grow our company, and lead in our industry.
01. Advisory Board
This year we implemented a new Advisory...
Dec 14, 2016 | Mark Troast
The B2B world is constantly changing. New technologies and industry demands are creating new paradigms. But there are signposts of things to come if you know where to look. And if you’re wondering what direction your B2B should take going forward...Read More
Nov 23, 2016 | Byrum & Fisk Communications
New updates enable footwear, apparel and accessories companies to reach B2B customers through in-platform marketing materials and campaigns, bringing together content marketing and e-commerce.
GRAND RAPIDS (Mich.) - Footwear, apparel and accessories...Read More
Nov 17, 2016 | Kara Hoffman
The easiest way to accomplish a successful go to market launch is to utilize a third party photography service. Planning ahead and ensuring all products are documented and photographed in advance will lead to a smooth pre-season, a successful launch...Read More
Nov 3, 2016 | Jon Faber
We’re excited to announce a new Advisory Board as we strengthen Envoy and grow our company.
We’ve spent the last six months building our new Advisory Board, connecting with some of the most influential experts in the footwear, apparel and B2B industries...Read More
Oct 21, 2016 | Christopher Morse
I recently read an article on Daring Fireball ("Design as Branding") that reminded me of the following Steve Jobs quote, taken from a 2003 Rob Walker profile of the iPod for The New York Times Magazine:
“Most people make the mistake of thinking design...Read More
Sep 29, 2016 | Jon Faber
It’s likely that, as a channel, your wholesale B2B eCom platform has mostly been where you park existing buyers. As a platform, it’s helped those buyers replenish products and has been viewed as an order-capture utility.
Believe it or not, an eCom...Read More
Jul 28, 2016 | Jon Faber
As a wholesale B2B marketer in the footwear and apparel industry, it’s likely one of your goals is making sure content and product information reflects your brand’s story. From product images and descriptions, to sales presentations and catalogs, all...Read More
Jul 22, 2016 | Mark Troast
It’s easy to undervalue any part of a wholesale B2B e-commerce system that is not directly involved in capturing orders. Although capturing orders is a fundamental part of B2B, focusing on it exclusively can often be a sign of a limited view of what...Read More
Jul 6, 2016 | Mark Troast
In our previous blog post about adopting Envoy, we covered designing for digital first. In part 3 of this series, we'll examine product segmentation.
Product segmentation continues to be a "wouldn't that be nice" concept for many footwear and apparel...Read More
Jun 28, 2016 | Team Envoy
Congratulations to all of our clients on another outstanding season! Working together we were able to achieve another successful go-to-market.
So far this season, Envoy and our clients have worked together to:
Create 46 interactive catalogs
May 11, 2016 | Envoy
What’s the total cost of ownership when you implement a new B2B platform? Should you license a framework or go down the SaaS route? What is the best way to get a feature rich platform that let’s you accomplish all your goals without blowing the budget...Read More
May 3, 2016 | Mark Troast
In our previous blog post about adopting Envoy, we covered centralized product data. In this post, we’ll continue by examining what you need to consider when adopting a new digital medium for your marketing content.
One of the huge advantages of...Read More
Apr 29, 2016 | Jane Whitttington, Michipreneur.com
Entrepreneurs have to know how and when to change. Business is a dynamic process that, in order to succeed, must be willing to evolve as the marketplace, technology and customer s’ needs and expectations evolve...Read More
Apr 8, 2016 | Mark Troast
Adopting Envoy can often shine a light on missing pieces in your brand’s business solutions. One of the most common issues we’ve seen is that when adopting an efficient, modern system in one part of your business, inefficiencies elsewhere become more...Read More
Mar 31, 2016 | Christopher Morse
Creating a solid user training plan is a significant, yet often overlooked component of implementing a new wholesale B2B system. And the lack of a pre-rollout training plan does not just mean an increased risk of scheduling conflicts and headaches...Read More
Turn Your Wholesale B2B Into A Strategy For Success, Part 3 - Great Products Deserve Great Visual Content
Mar 25, 2016 | Appropos
Now that you’ve implemented a new wholesale B2B Platform, it’s time to develop visual content that accurately documents your products and allows you to tell a consistent story to your customers across all mediums. The first step to accomplishing this...Read More
Mar 4, 2016 | Appropos
Congratulations! Your business has decided to adopt a new B2B platform.
As we mentioned in the first post of our four-part series, Turn Your B2B Into a Strategy for Success, organizations and businesses can expect to face some common challenges when...Read More
Turn Your B2B Into A Strategy For Success, Part 1 - Identifying the common challenges of adopting a B2B platform
Feb 19, 2016 | Appropos
You’ve cleared all the hurdles to ditch your antiquated order placement process and decided to adopt an integrated B2B platform. The budget is approved, IT is on board, leadership has signed off on the idea, and your team is excited about a better...Read More
Jan 26, 2016 | Appropos
We developed Envoy with the needs of our leading footwear and apparel clients in mind. As more companies adopt Envoy, we’ve compiled a list of highlights that our customers tell us set us apart.
Here what they tell us:
- Envoy is designed with their...
Jan 22, 2016 | Mark Johnson
In many ways, the business-to-business world remains stuck in the past. Many of us as consumers enjoy modern, online systems such as Amazon, where we can easily purchase a new pair of pants or some fresh running shoes. Or we simply walk into a store...Read More
Dec 17, 2015 | Rapid Growth
Even as online retailers dominate the business-to-customer retail market with intuitive software and data-based marketing tools, business-to-business wholesale transactions still tend to wallow in clunky, outdated software systems. Grand Rapids-based...Read More