Articles tagged 'B2B'
Jul 14, 2017 | Jon Faber
A dedicated content destination in your B2B platform informs your buyers, keeps them up to date, and engages them in your key stories. As a result, you build greater brand loyalty and grow your wholesale channels.
According to research firm Forrester...Read More
Jun 30, 2017 | Christopher Morse
At Envoy, our goal is to create amazing experiences that empower and delight our users. We don’t want to just check the boxes of expected and acceptable features. We want to create the best possible, most useful tools for the people using our platform...Read More
Feb 1, 2017 | Steve Dabbs
Customer support for a B2B platform typically involves interacting with many client roles. The most frequent of those roles is the client’s own customer service representatives (CSR). What happens when customer service has to provide support for customer...Read More
Jan 13, 2017 | Jon Faber
If you’ve recently discovered the value of adopting the content and commerce approach for your B2B marketing strategy, your next question might be: “How can I prepare my organization for the content and commerce approach?”
Fortunately, adopting content...Read More
Dec 29, 2016 | Jon Faber
This has been an amazing year for Envoy. Thank you to everyone that shared our success in 2016. We look forward to an exciting 2017 as we continue to grow our company, and lead in our industry.
01. Advisory Board
This year we implemented a new Advisory...
Dec 14, 2016 | Mark Troast
The B2B world is constantly changing. New technologies and industry demands are creating new paradigms. But there are signposts of things to come if you know where to look. And if you’re wondering what direction your B2B should take going forward...Read More
Nov 23, 2016 | Byrum & Fisk Communications
New updates enable footwear, apparel and accessories companies to reach B2B customers through in-platform marketing materials and campaigns, bringing together content marketing and e-commerce.
GRAND RAPIDS (Mich.) - Footwear, apparel and accessories...Read More
Nov 17, 2016 | Kara Hoffman
The easiest way to accomplish a successful go to market launch is to utilize a third party photography service. Planning ahead and ensuring all products are documented and photographed in advance will lead to a smooth pre-season, a successful launch...Read More
Nov 3, 2016 | Jon Faber
We’re excited to announce a new Advisory Board as we strengthen Envoy and grow our company.
We’ve spent the last six months building our new Advisory Board, connecting with some of the most influential experts in the footwear, apparel and B2B industries...Read More
Oct 21, 2016 | Christopher Morse
I recently read an article on Daring Fireball ("Design as Branding") that reminded me of the following Steve Jobs quote, taken from a 2003 Rob Walker profile of the iPod for The New York Times Magazine:
“Most people make the mistake of thinking design...Read More
Sep 29, 2016 | Jon Faber
It’s likely that, as a channel, your wholesale B2B eCom platform has mostly been where you park existing buyers. As a platform, it’s helped those buyers replenish products and has been viewed as an order-capture utility.
Believe it or not, an eCom...Read More
Jul 28, 2016 | Jon Faber
As a wholesale B2B marketer in the footwear and apparel industry, it’s likely one of your goals is making sure content and product information reflects your brand’s story. From product images and descriptions, to sales presentations and catalogs, all...Read More