Many B2B e-commerce providers have adopted a multi-system approach. They offer a commerce only solution that exposes their lack of content features to drive sales. This missing capability is “solved” by integrating with a content solution, either as a partner or through acquisition. This is a checkbox solution only - it allows for the commerce provider to say they have the features on paper, when in reality their system doesn’t deliver it natively. A cobbled together, two system solution like this can’t deliver the core features and singular experience that a brand needs to drive their B2B strategy forward.
Envoy’s solution, a singular B2B platform containing tools for both content and commerce is the natural solution. How do we know? We’ve worked hard at informing ourselves on what the market is demanding, and then providing that solution. We have built our platform and it’s content and commerce strategy by working with great partners and incredible brands that keep us informed of the challenges and pain points they are running into. And mostly we have watched our brands and partners achieve incredible success under our single-system paradigm.
A singular B2B solution - combining both content and commerce in one place - is the pinnacle of solutions. Opting for anything else leaves gains on the table and ignores the need to create zero friction experiences for buyers and reps each and every season.
Here are some of the benefits of using a single system for your content and commerce B2B strategy:
A singular platform that supports content and commerce will seamlessly walk buyers and reps through learning and purchasing. This unified approach leaves behind the time consuming technical baggage of trying to stretch workflows across multiple systems. Brands will then be able to focus on the opportunities they have to attract, engage, and inspire buyers and reps in one destination.