News, events, and stories.

Envoy Makes it Easy With Their E-Commerce Approach

Apr 29, 2016 | Jane Whitttington, Michipreneur.com

Original article at michipreneur.com.

Entrepreneurs have to know how and when to change. Business is a dynamic process that, in order to succeed, must be willing to evolve as the marketplace, technology and customer s’ needs and expectations evolve. Jon Faber, CEO of the newly re-named Envoy, has...

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Grand Rapids-based B2B tech leader now called Envoy, after its signature service

Apr 22, 2016 | Envoy | Press Release

GRAND RAPIDS (Mich.) – A Grand Rapids-based global tech firm that’s leading the wholesale business-to-business space is now named Envoy, taking the name of its largest and most successful service. Envoy was formerly Appropos.

“We’re proudly calling our company Envoy, in honor of the platform that...

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What you need to know about centralized product data workflow

Apr 8, 2016 | Mark Troast

Adopting Envoy can often shine a light on missing pieces in your brand’s business solutions. One of the most common issues we’ve seen is that when adopting an efficient, modern system in one part of your business, inefficiencies elsewhere become more pronounced pain points that are harder to ignore...

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Improving Wholesale B2B User Adoption - The Human Centered Design Approach

Mar 31, 2016 | Christopher Morse

Creating a solid user training plan is a significant, yet often overlooked component of implementing a new wholesale B2B system. And the lack of a pre-rollout training plan does not just mean an increased risk of scheduling conflicts and headaches. Without this planning, the risk of substantial revenue...

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Turn Your Wholesale B2B Into A Strategy For Success, Part 3 - Great Products Deserve Great Visual Content

Mar 25, 2016 | Appropos

Now that you’ve implemented a new wholesale B2B Platform, it’s time to develop visual content that accurately documents your products and allows you to tell a consistent story to your customers across all mediums. The first step to accomplishing this is with versatile, high quality product documentation...

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Photos Drive Grand Rapids Tech Firm's Rapid Growth

Mar 24, 2016 | Shandra Matrinex, Mlive.com

Original article at mlive.com.
PHOTOS: Camera equipment inside the Appropos photo studio in Grand Rapids, Friday, March 18, 2016. Appropos takes photos of footwear companies' pro-type shoes. (Cory Morse | MLive.com)

A Grand Rapids software firm is hitting its stride in the footwear business.


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Grand Rapids tech firm expands as demand for high-volume photos skyrockets

Mar 14, 2016 | Envoy | Press Release

GRAND RAPIDS (Mich.) – To accommodate growing demand for its innovative product documentation service, Appropos has announced the expansion of its office space and a new studio project manager, Chantal Pasag.

The expansion results from growing demand for Volta, Appropos’ product documentation service...

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Software and Creative Company Expands

Mar 11, 2016 | Jesse O'Brien, Grand Rapids Business Journal

Original article at grbj.com.

A local software maker with a creative services arm is expanding in more ways than one.

Grand Rapids-based Appropos said yesterday that it plans to more than double its current office space and hire three more project managers.

The need for expansion stems from growing...

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