ENVOY B2B | NEWS

News, events, and stories.

It’s Time To Give Wholesale B2B Marketing Teams Their Jobs Back

Jul 28, 2016 | Jon Faber

As a wholesale B2B marketer in the footwear and apparel industry, it’s likely one of your goals is making sure content and product information reflects your brand’s story. From product images and descriptions, to sales presentations and catalogs, all materials must align with your brand.

I’ll never...

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The Ripple Effect of a Content & Commerce Approach to B2B

Jul 22, 2016 | Mark Troast

It’s easy to undervalue any part of a wholesale B2B e-commerce system that is not directly involved in capturing orders. Although capturing orders is a fundamental part of B2B, focusing on it exclusively can often be a sign of a limited view of what a robust B2B system can do. This results from using...

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Product Segmentation

Jul 6, 2016 | Mark Troast

In our previous blog post about adopting Envoy, we covered designing for digital first. In part 3 of this series, we'll examine product segmentation.

Product segmentation continues to be a "wouldn't that be nice" concept for many footwear and apparel brands. It makes sense brands would want this...

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Congratulations! Another Great Season!

Jun 28, 2016 | Team Envoy

Congratulations to all of our clients on another outstanding season! Working together we were able to achieve another successful go-to-market.

So far this season, Envoy and our clients have worked together to:

Create 46 interactive catalogs
A total of 1,800 pages - to educate their reps and impress...

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Treading Water, Shiny Objects and the Challenge of Building a Continually Innovative Service

May 20, 2016 | Jon Faber

This year we will globally transition a competitor's largest client to our platform. From Envoy’s perspective, what does it mean that this was both possible and successful? Looking at the competitor’s steps since then, what context can be added? Lastly, what can we learn about building an organization...

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Total Cost of Ownership

May 11, 2016 | Envoy

What’s the total cost of ownership when you implement a new B2B platform? Should you license a framework or go down the SaaS route? What is the best way to get a feature rich platform that let’s you accomplish all your goals without blowing the budget on hidden fees? Find these answers and more in...

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Successful BitCamp Event at Envoy Introduced Female Students to Software Development Careers

May 5, 2016 | Envoy

Envoy welcomed over a dozen local 7th- and 8th-grade female students to its office on May 1st for hands-on learning and coding during BitCamp, a one-day software development workshop led by SoftwareGR.

“Technology is a rapidly growing industry and we believe it’s important for these junior high school...

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What You Need To Know About Designing For Digital First

May 3, 2016 | Mark Troast

In our previous blog post about adopting Envoy, we covered centralized product data. In this post, we’ll continue by examining what you need to consider when adopting a new digital medium for your marketing content.

One of the huge advantages of using the Envoy platform is that it is built with...

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