The B2B world is constantly changing. New technologies and industry demands are creating new paradigms. But there are signposts of things to come if you know where to look. And if you’re wondering what direction your B2B should take going forward, you only have to look in one place: B2C.
New updates enable footwear, apparel and accessories companies to reach B2B customers through in-platform marketing materials and campaigns, bringing together content marketing and e-commerce.
GRAND RAPIDS (Mich.) - Footwear, apparel and accessories companies now have a way to market products and...Read More
The easiest way to accomplish a successful go to market launch is to utilize a third party photography service. Planning ahead and ensuring all products are documented and photographed in advance will lead to a smooth pre-season, a successful launch for your reps, and an easy transition for your marketing...Read More
We’re excited to announce a new Advisory Board as we strengthen Envoy and grow our company.
We’ve spent the last six months building our new Advisory Board, connecting with some of the most influential experts in the footwear, apparel and B2B industries. The board will guide the continued growth...Read More
I recently read an article on Daring Fireball ("Design as Branding") that reminded me of the following Steve Jobs quote, taken from a 2003 Rob Walker profile of the iPod for The New York Times Magazine:
“Most people make the mistake of thinking design is what it looks like,” said Steve Jobs, Apple...Read More
It’s likely that, as a channel, your wholesale B2B eCom platform has mostly been where you park existing buyers. As a platform, it’s helped those buyers replenish products and has been viewed as an order-capture utility.
Believe it or not, an eCom B2B platform can do much more than simply satisfy...Read More
The phrase "product life cycle" suggests a smooth, linear process of designing, manufacturing, marketing and selling a product. In a perfect scenario, a product would move seamlessly through several milestones until it lands gracefully in a customer’s hands. Of course, this is seldom the case for...Read More