ENVOY B2B | NEWS

News, events, and stories.

Envoy Releases New Tools And Features For Its Innovative B2B Platform

Nov 23, 2016 | Byrum & Fisk Communications

New updates enable footwear, apparel and accessories companies to reach B2B customers through in-platform marketing materials and campaigns, bringing together content marketing and e-commerce.

GRAND RAPIDS (Mich.) - Footwear, apparel and accessories companies now have a way to market products and...

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6 Product Photography Tips For Easing The Preseason Burden

Nov 17, 2016 | Kara Hoffman

The easiest way to accomplish a successful go to market launch is to utilize a third party photography service. Planning ahead and ensuring all products are documented and photographed in advance will lead to a smooth pre-season, a successful launch for your reps, and an easy transition for your marketing...

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Envoy Welcomes New Advisory Board

Nov 3, 2016 | Jon Faber

We’re excited to announce a new Advisory Board as we strengthen Envoy and grow our company.

We’ve spent the last six months building our new Advisory Board, connecting with some of the most influential experts in the footwear, apparel and B2B industries. The board will guide the continued growth...

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Design Is How It Works

Oct 21, 2016 | Christopher Morse

I recently read an article on Daring Fireball ("Design as Branding") that reminded me of the following Steve Jobs quote, taken from a 2003 Rob Walker profile of the iPod for The New York Times Magazine:

“Most people make the mistake of thinking design is what it looks like,” said Steve Jobs, Apple...

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All Together Now - Content and Commerce Drive a Successful B2B Strategy

Sep 29, 2016 | Jon Faber

It’s likely that, as a channel, your wholesale B2B eCom platform has mostly been where you park existing buyers. As a platform, it’s helped those buyers replenish products and has been viewed as an order-capture utility.

Believe it or not, an eCom B2B platform can do much more than simply satisfy...

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Product Lifecycle & Lowering Your Marketing Overhead

Aug 22, 2016 | Mark Troast

The phrase "product life cycle" suggests a smooth, linear process of designing, manufacturing, marketing and selling a product. In a perfect scenario, a product would move seamlessly through several milestones until it lands gracefully in a customer’s hands. Of course, this is seldom the case for...

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It’s Time To Give Wholesale B2B Marketing Teams Their Jobs Back

Jul 28, 2016 | Jon Faber

As a wholesale B2B marketer in the footwear and apparel industry, it’s likely one of your goals is making sure content and product information reflects your brand’s story. From product images and descriptions, to sales presentations and catalogs, all materials must align with your brand.

I’ll never...

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