FSI Chooses Envoy B2B Platform

Jul 25, 2017 | Envoy

Footwear Specialties International (FSI) adopts the Envoy B2B enterprise platform to grow their wholesale channels and boost buyer engagement through Envoy’s powerful content destination and commerce tools.

GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale business-to-business (B2B) software solutions, announced today that the FSI family of brands - Nautilus Safety Footwear, Avenger Work Boots, and Skidbuster Footwear - have chosen to implement Envoy as its enterprise B2B platform.

“We were looking for a B2B provider that was simple and quick to setup. Something that could handle all our order capture needs but also attract and engage buyers with our many brands.” said Aaron Atkinson, COO of FSI, “Envoy is exactly that and more, and is the kind of innovative B2B we need to continue to increase our reach in the marketplace.”

Envoy brings both content and commerce together in one place to empower footwear, apparel, and accessories companies with the ability to provide meaningful content to their buyers, as well as make ordering a breeze. FSI will be using Envoy’s best-in-class content and commerce tools to communicate with their buyers and drive growth through an accessible, strategic platform.

“FSI understands the value of a modern B2B system that’s more than just a utility. Envoy offers unmatched value and capability with our unique content destination and powerful commerce tools.” said Envoy CEO Jon Faber, “We are excited to deliver these powerful benefits to the forward thinking brands at FSI in order to help strategically grow their wholesale channels.”


Envoy is a technology company providing innovative wholesale B2B software solutions through its groundbreaking Envoy platform. Envoy’s content and commerce approach to B2B is designed to help footwear, apparel and accessories companies create dynamic content, increase speed of sale, grow their wholesale channels and elevate their go-to-market strategies. Serving more than 54,000 retailers worldwide in 10 different languages, Envoy is changing the way some of the largest U.S. and international footwear, apparel, and accessories companies do business. Learn more about Envoy at envoyplatform.com.

Footwear Specialties International's family of brands - Nautilus Safety Footwear, Avenger Work Boots, and Skidbuster Footwear - offer over 200 different styles to meet the increasingly technical demands of industrial workers and working environments. FSI’s strength lies in their extensive variety of safety features, the latest technology, and a wide-range of price points. The team of dedicated professionals at FSI is continually seeking new materials, the most updated shoe technologies, and innovative manufacturing methods in order to provide the best products with unsurpassed safety performance.

From their headquarters in Portland, Oregon, the footwear capital of the United States, FSI is dedicated to crafting the most comfortable, protective work shoes – whether athletic or traditional in design. The diversity of FSI’s footwear selections keeps all sectors of the work shoe market comfortable and protected.