National Golf Footwear and Apparel Giant Selects Envoy to Support Retail Strategy

Mar 22, 2017 | Envoy


FootJoy moves to Envoy platform and will implement new content and commerce features to enhance brand experience.

GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale Business-to-Business (B2B) software solutions, announced today FootJoy, makers of the #1 golf shoe and #1 golf glove in the nation, has adopted Envoy as its B2B content platform.

“We selected Envoy because we needed a modern B2B solution to take our sales and marketing content to the next level, quickly,” said Chris Garrett of FootJoy. “Envoy is a powerful tool that will rapidly equip our sales reps with high-quality content, and ultimately improve our brand experience and increase sales.” Envoy is designed to help footwear, apparel and accessories companies create dynamic content, increase speed of sale, grow their wholesale channels and elevate go-to-market strategies. FootJoy will use the platform’s content and commerce tools to update its current sales and marketing materials, product catalogs and presentations, and distribute this content throughout its different sales channels.

“Envoy helps brands like FootJoy transform their current sales and marketing materials into a modern sales strategy,” said Ed Coke, Envoy advisory board member and senior vice president of OSG North America at DigitasLBi OSG. “Through Envoy, FootJoy will have high-quality content that will improve the purchasing experience for golf apparel and footwear buyers.”

In November, Envoy announced the rollout of a host of new content and commerce tools that allow footwear, apparel and accessories companies to develop targeted marketing materials and campaigns within the Envoy platform to reach B2B buyers for footwear and apparel retailers.

“We are excited to help FootJoy bring content to sales reps so they can better represent their products and brand to retailers,” said Envoy CEO Jon Faber. “Envoy is creating high-quality content for FootJoy, which gives them the ability to attract and engage golf retailers.”

FootJoy creates high-quality golf footwear, gloves and accessories. For more than 60 years, FootJoy has been the leading golf shoe for the PGA tour.

For more information about Envoy Enterprise and additional Envoy wholesale B2B SaaS services, visit envoyplatform.com.

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ABOUT ENVOY
Envoy is a technology company providing innovative wholesale B2B software solutions through its groundbreaking Envoy Software-as-a-Service (SaaS) platform. Envoy’s content and commerce approach to B2B is designed to help footwear, apparel and accessories companies create dynamic content, increase speed of sale, grow their wholesale channels and elevate their go-to-market strategies. Serving more than 18,000 users worldwide in 10 different languages, Envoy is changing the way some of the largest U.S. and international footwear, apparel, and accessories companies do business. Learn more about Envoy at envoyplatform.com.

ABOUT FOOTJOY
It's about comfort. It's about performance. It's about tradition. FootJoy has been committed to creating superior golf footwear, gloves, and accessories that will enhance your on-course experience.

Second to none, FootJoy is the choice of those who love the game, from young to old, from amateur to top professional. For more than 60 years, FootJoy has been the leading golf shoe on the PGA tour. This proves, when given a choice, the best golfers in the world choose the best golf shoes in the world.